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How Apple could quietly raise the iPhone prices this fall without blaming tariffs

How Apple could quietly raise the iPhone prices this fall without blaming tariffs
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How Apple could quietly raise the iPhone prices this fall without blaming tariffs
The newest iPhones might come with a more expensive price tag this fall 맥스카지노 even if the sticker price doesn맥스카지노t change.Some analysts expect Apple to raise iPhone prices for its new lineup because of President Donald Trump맥스카지노s tariffs. And the company is considering as much, according to a Wall Street Journal report Monday.That could result in a rare price increase for Apple맥스카지노s most important product.But hiking prices because of tariffs risks drawing Trump맥스카지노s ire 맥스카지노 something at least one other tech company has already learned the hard way. So, Apple may try to link those higher prices to new AI features or fresh hardware, or charge extra for additions like increased storage instead of raising the amount consumers will see on the price tag, analysts say.Apple is also expected to release a slimmer new version of the iPhone this year, a move that could give it a chance to adjust how it prices its full line-up of devices. At the same time, the barrier to entry for a new iPhone is higher than ever now that Apple has replaced the budget iPhone SE with the pricier iPhone 16e.맥스카지노When we say price increases, we don맥스카지노t mean like-for-like pricing increases necessarily. We don맥스카지노t necessarily mean that iPhone 17 will be more expensive than the equivalent iPhone 16,맥스카지노 said Gil Luria, head of technology research at investment group D.A. Davidson. 맥스카지노There맥스카지노s several ways Apple can increase prices.맥스카지노Apple did not respond to a request for comment. The company has publicly commented on whether it could adjust pricing of its products because of tariffs.Adjusting for tariffsTariffs have put Apple in a tricky position. Although it맥스카지노s been working to shift its supply chain to other areas like India and Vietnam, it still produces most iPhones in China. Steep tariffs on the country mean Apple either must raise prices or eat the cost of the import duties, lessening its margins. Apple CEO Tim Cook has already said he expects tariffs to cost Apple $900 million in the second quarter of 2025 alone, although he said the company plans to ship the majority of US iPhones from India.Smartphones are currently exempt from reciprocal tariffs, and the Trump administration on Monday announced a temporary trade agreement with China that will roll back tariff rates for 90 days. Those factors should ease the financial risk to Apple and other big tech companies, at least temporarily. But it won맥스카지노t remove the tariff costs entirely, and much uncertainty remains about the future of the White House맥스카지노s trade policy.Ahead of Monday맥스카지노s deal, Daniel Morgan, senior portfolio manager at investment firm Synovus, had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model costing more than $1,000, compared to the $799 starting price for the iPhone 16.Despite the latest agreement between the U.S. and China, 맥스카지노the time has come for a price increase possibly in the cards,맥스카지노 Wedbush analyst Dan Ives said Monday.But Cook has been working to curry favor with Trump, including by attending the inauguration and announcing a $500 billion investment to expand Apple맥스카지노s US facilities that the president claimed as a political win.맥스카지노It is somewhat political because if they do come out and do an across-the-board increase, then the headline news is 맥스카지노tariffs cost passed onto customers맥스카지노 and that pisses people off,맥스카지노 Morgan said.Hiking prices without the sticker shockInstead, Apple could pin any price increases on other factors, such as new AI features or hardware.However, Apple has already made the AI pitch once. The company launched its AI features, dubbed Apple Intelligence, in October, weeks after the iPhone 16맥스카지노s debut. The revamped version of Siri, which was announced last year, has been delayed.맥스카지노The question will be: Will people perceive enough value in that to pay up?맥스카지노 Morgan said.Apple is indeed considering tying a potential price increase to those kinds of upgrades, even if tariffs are a contributing factor, according to the Journal맥스카지노s report.The company is also rumored to be preparing to release a new, thinner version of the iPhone, possibly called the iPhone 17 Air, according to reports from Bloomberg and TFI Securities. That model will likely be positioned as a premium device, similar to the recently announced Samsung Galaxy S25 Edge, giving Apple an opportunity to shake up its pricing across the full lineup.In February, Apple launched its first cellular modem in the iPhone 16e, another hardware change that could give it an excuse to adjust pricing in future models.맥스카지노Consumers would likely feel better about paying more for a thinner phone, or design and format changes, rather than feeling like a sucker trapped in the middle of a trade war,맥스카지노 said Mike Bailey, director of research at wealth management company FBB Capital Partners.Luria added that there are also other ways Apple can charge more that are 맥스카지노less noticeable,맥스카지노 such as providing less free storage and charging more to upgrade.맥스카지노It맥스카지노s not that consumers won맥스카지노t notice it at all, but it doesn맥스카지노t change the list price,맥스카지노 he said. 맥스카지노I would venture to guess that that맥스카지노s more of the type of change that Apple is looking into.맥스카지노If Apple does raise iPhone prices, it may have to do so at the expense of fewer upgrades. The company has been facing sluggish iPhone sales in recent years as consumers go longer between upgrades, although revenue from the devices ticked up 1.9% year-over-year in the first quarter of 2025.맥스카지노That맥스카지노s that is always the tradeoff when you raise prices is to make sure that it맥스카지노s not at the expense of volume,맥스카지노 Luria said.

The newest iPhones might come with a more expensive price tag this fall 맥스카지노 even if the sticker price doesn맥스카지노t change.

Some analysts expect Apple to raise iPhone prices for its new lineup because of President Donald Trump맥스카지노s tariffs. And the company is considering as much, according to a Wall Street Journal Monday.

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That could result in a rare price increase for Apple맥스카지노s most important product.

But hiking prices because of tariffs risks drawing Trump맥스카지노s ire 맥스카지노 something at least one other tech company has already learned the hard way. So, Apple may try to link those higher prices to new AI features or fresh hardware, or charge extra for additions like increased storage instead of raising the amount consumers will see on the price tag, analysts say.

Apple is also expected to release a slimmer new version of the iPhone this year, a move that could give it a chance to adjust how it prices its full line-up of devices. At the same time, the barrier to entry for a new iPhone is higher than ever now that Apple has replaced the budget iPhone SE with the pricier iPhone 16e.

맥스카지노When we say price increases, we don맥스카지노t mean like-for-like pricing increases necessarily. We don맥스카지노t necessarily mean that iPhone 17 will be more expensive than the equivalent iPhone 16,맥스카지노 said Gil Luria, head of technology research at investment group D.A. Davidson. 맥스카지노There맥스카지노s several ways Apple can increase prices.맥스카지노

Apple did not respond to a request for comment. The company has publicly commented on whether it could adjust pricing of its products because of tariffs.

Adjusting for tariffs

Tariffs have put Apple in a tricky position. Although it맥스카지노s been working to shift its supply chain to other areas like India and Vietnam, it still produces most iPhones in China. Steep tariffs on the country mean Apple either must raise prices or eat the cost of the import duties, lessening its margins. Apple CEO Tim Cook has already said he expects tariffs to cost Apple $900 million in the second quarter of 2025 alone, although he said the company plans to ship the majority of US iPhones from India.

Smartphones are currently exempt from reciprocal tariffs, and the Trump administration on Monday announced a temporary trade agreement with China that will roll back tariff rates for 90 days. Those factors should ease the financial risk to Apple and other big tech companies, at least temporarily. But it won맥스카지노t remove the tariff costs entirely, and much uncertainty remains about the future of the White House맥스카지노s trade policy.

Ahead of Monday맥스카지노s deal, Daniel Morgan, senior portfolio manager at investment firm Synovus, had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model costing more than $1,000, compared to the $799 starting price for the iPhone 16.

Despite the latest agreement between the U.S. and China, 맥스카지노the time has come for a price increase possibly in the cards,맥스카지노 Wedbush analyst Dan Ives said Monday.

But Cook has been working to curry favor with Trump, including by attending the inauguration and announcing a $500 billion investment to expand Apple맥스카지노s US facilities that the president claimed as a political win.

맥스카지노It is somewhat political because if they do come out and do an across-the-board increase, then the headline news is 맥스카지노tariffs cost passed onto customers맥스카지노 and that pisses people off,맥스카지노 Morgan said.

Hiking prices without the sticker shock

Instead, Apple could pin any price increases on other factors, such as new AI features or hardware.

However, Apple has already made the AI pitch once. The company launched its AI features, dubbed Apple Intelligence, in October, weeks after the iPhone 16맥스카지노s debut. The revamped version of Siri, which was announced last year, has been delayed.

맥스카지노The question will be: Will people perceive enough value in that to pay up?맥스카지노 Morgan said.

Apple is indeed considering tying a potential price increase to those kinds of upgrades, even if tariffs are a contributing factor, according to the Journal맥스카지노s report.

The company is also rumored to be preparing to release a new, thinner version of the iPhone, possibly called the iPhone 17 Air, according to reports from and . That model will likely be positioned as a premium device, similar to the recently announced Samsung Galaxy S25 Edge, giving Apple an opportunity to shake up its pricing across the full lineup.

In February, Apple launched its first cellular modem in the iPhone 16e, another hardware change that could give it an excuse to adjust pricing in future models.

맥스카지노Consumers would likely feel better about paying more for a thinner phone, or design and format changes, rather than feeling like a sucker trapped in the middle of a trade war,맥스카지노 said Mike Bailey, director of research at wealth management company FBB Capital Partners.

Luria added that there are also other ways Apple can charge more that are 맥스카지노less noticeable,맥스카지노 such as providing less free storage and charging more to upgrade.

맥스카지노It맥스카지노s not that consumers won맥스카지노t notice it at all, but it doesn맥스카지노t change the list price,맥스카지노 he said. 맥스카지노I would venture to guess that that맥스카지노s more of the type of change that Apple is looking into.맥스카지노

If Apple does raise iPhone prices, it may have to do so at the expense of fewer upgrades. The company has been facing sluggish iPhone sales in recent years as consumers go longer between upgrades, although revenue from the devices ticked up 1.9% year-over-year in the first quarter of 2025.

맥스카지노That맥스카지노s that is always the tradeoff when you raise prices is to make sure that it맥스카지노s not at the expense of volume,맥스카지노 Luria said.