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์˜๊ตญ๋Œฟ’ํ•™์› 4๊ณณ ํ•ฉ๊ฒฉSOP ์ž์†Œ์„œ ์”จํ‹ฐ(๊ตฌ Cass ํ˜„ Bayes), ํ€ธ๋งˆ๋ฆฌ, ์จ๋ฆฌ, ์ฝ”๋ฒคํŠธ๋ฆฌ

๋งˆ์ผ€ํŒ… ์ „๊ณต ์„์‚ฌ ๊ณผ์ •์„ ์ค€๋น„ํ•˜๊ณ  ๊ณ„์‹  ๋ถ„๊ป˜ ์œ ์ตํ•˜๊ฒŒ ์‚ฌ์šฉ๋˜๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๋ณธ SOP๋กœ ํ•ฉ๊ฒฉํ•œ ์˜๊ตญ ๋‚ด ๋Œฟ’ํ•™์› ๋ชฉ๋ก Cass Business School, City University of London - MSc Marketing Strategy and Innovation University of Surrey - MSc International Marketing Management Queen Mary University of London - MSc Marketing Coventry University - MA Marketing Management at Coventry University ๊ณต๋ฐฑ์ œ์™ธ 3315 ๊ณต๋ฐฑํฌํ•จ 3938 ๋‹จ์–ด 615 1&2๋‹จ๋ฝ: ๋ฉด์ ‘๊ด€์˜ ๊ถ๊ธˆ์ฆ์„ ์•ผ๊ธฐ์‹œํ‚ค๋Š” ์งˆ๋ฌธ์œผ๋กœ ์‹œ์ž‘. ๊ฐœ์ธ์  ์ปค๋ฆฌ์–ด ๊ฒฝํ—˜ ์ค‘ ๋งˆ์ผ€ํŒ… ์‹ฌํ™”๊ณต๋ถ€๊ฐ€ ํ•„์š”์„ฑ์„ ๋А๊ปด ์ง€์›ํ•˜๊ฒŒ ๋˜์—ˆ์Œ์„ ๋ช…์‹œ 3&4๋‹จ๋ฝ: ํ•™์‚ฌ ๊ณต๋ถ€์™ฟ’ ์ง์žฅ ๊ฒฝํ—˜์—์„œ ์–ด๋–ค ํฌ์ธํŠธ์—์„œ ๋งˆ์ผ€ํŒ… ์„์‚ฌ๋ฅผ ๊ฐ€๊ณ ์‹ถ์€ ๋™๊ธฐ๊ฐ€ ์ƒ๊ฒผ๋Š”์ง€ ์„ค๋ช… 5๋‹จ๋ฝ: ํ•ด๋‹น ํ•™๊ป“์˜ ์ปค๋ฆฌํ˜๋Ÿผ ์ค‘ ์–ด๋–ค ๊ณผ๋ชฉ์— ๊ด€์‹ฌ์ด ์žˆ๋Š”์ง€ ํ˜น์€ ์™œ ๋‚˜์—๊ฒŒ ํ•„์š”ํ•œ์ง€, ์–ด๋–ป๊ฒŒ ๋‚ด ์ปค๋ฆฌ์–ด๋ฅผ ๋” ์„ฑ์žฅ์‹œํ‚ฌ ์ˆ˜ ์žˆ์„์ง€ ์–ดํ•„ 6๋‹จ๋ฝ: ์กธ์—… ์ดํ›„ ๋‚˜์˜ ํฌ๋ถ€์™ฟ’ ์ปค๋ฆฌ์–ด ๊ณ„ํš ๊ณต์œ . ํ•ด๋‹นํ•™๊ป“์˜ ๊ต์œก๊ณผ ์กธ์—…์žฅ์ด ๋‚˜์—๊ฒŒ ๋ฏธ์น  ๊ธ์ •์  ์˜ํ–ฅ
3 ํŽ˜์ด์งฟ’
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์ตœ์ดˆ๋“ฑ๋ก์ผ 2023.08.21 ์ตœ์ข…์ ฟ’์ž‘์ผ 2023.05
3P ๋ฏธ๋้ฉ๋ณด๊ธฐ
์˜๊ตญ๋Œฟ’ํ•™์› 4๊ณณ ํ•ฉ๊ฒฉSOP ์ž์†Œ์„œ ์”จํ‹ฐ(๊ตฌ Cass ํ˜„ Bayes), ํ€ธ๋งˆ๋ฆฌ, ์จ๋ฆฌ, ์ฝ”๋ฒคํŠธ๋ฆฌ
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ์†Œ๊ฐœ

    ๋งˆ์ผ€ํŒ… ์ „๊ณต ์„์‚ฌ ๊ณผ์ •์„ ์ค€๋น„ํ•˜๊ณ  ๊ณ„์‹  ๋ถ„๊ป˜ ์œ ์ตํ•˜๊ฒŒ ์‚ฌ์šฉ๋˜๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.

    ๋ณธ SOP๋กœ ํ•ฉ๊ฒฉํ•œ ์˜๊ตญ ๋‚ด ๋Œฟ’ํ•™์› ๋ชฉ๋ก
    Cass Business School, City University of London - MSc Marketing Strategy and Innovation
    University of Surrey - MSc International Marketing Management
    Queen Mary University of London - MSc Marketing
    Coventry University - MA Marketing Management at Coventry University

    ๊ณต๋ฐฑ์ œ์™ธ 3315
    ๊ณต๋ฐฑํฌํ•จ 3938
    ๋‹จ์–ด 615

    1&2๋‹จ๋ฝ: ๋ฉด์ ‘๊ด€์˜ ๊ถ๊ธˆ์ฆ์„ ์•ผ๊ธฐ์‹œํ‚ค๋Š” ์งˆ๋ฌธ์œผ๋กœ ์‹œ์ž‘. ๊ฐœ์ธ์  ์ปค๋ฆฌ์–ด ๊ฒฝํ—˜ ์ค‘ ๋งˆ์ผ€ํŒ… ์‹ฌํ™”๊ณต๋ถ€๊ฐ€ ํ•„์š”์„ฑ์„ ๋А๊ปด ์ง€์›ํ•˜๊ฒŒ ๋˜์—ˆ์Œ์„ ๋ช…์‹œ
    3&4๋‹จ๋ฝ: ํ•™์‚ฌ ๊ณต๋ถ€์™ฟ’ ์ง์žฅ ๊ฒฝํ—˜์—์„œ ์–ด๋–ค ํฌ์ธํŠธ์—์„œ ๋งˆ์ผ€ํŒ… ์„์‚ฌ๋ฅผ ๊ฐ€๊ณ ์‹ถ์€ ๋™๊ธฐ๊ฐ€ ์ƒ๊ฒผ๋Š”์ง€ ์„ค๋ช…
    5๋‹จ๋ฝ: ํ•ด๋‹น ํ•™๊ป“์˜ ์ปค๋ฆฌํ˜๋Ÿผ ์ค‘ ์–ด๋–ค ๊ณผ๋ชฉ์— ๊ด€์‹ฌ์ด ์žˆ๋Š”์ง€ ํ˜น์€ ์™œ ๋‚˜์—๊ฒŒ ํ•„์š”ํ•œ์ง€, ์–ด๋–ป๊ฒŒ ๋‚ด ์ปค๋ฆฌ์–ด๋ฅผ ๋” ์„ฑ์žฅ์‹œํ‚ฌ ์ˆ˜ ์žˆ์„์ง€ ์–ดํ•„
    6๋‹จ๋ฝ: ์กธ์—… ์ดํ›„ ๋‚˜์˜ ํฌ๋ถ€์™ฟ’ ์ปค๋ฆฌ์–ด ๊ณ„ํš ๊ณต์œ . ํ•ด๋‹นํ•™๊ป“์˜ ๊ต์œก๊ณผ ์กธ์—…์žฅ์ด ๋‚˜์—๊ฒŒ ๋ฏธ์น  ๊ธ์ •์  ์˜ํ–ฅ

    ๋ชฉ์ฐจ

    1. ์ž๊ธฐ์†Œ๊ฐœ์„œ

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      How and why should Coca Colaโ€™s milk tea bottle design in Korea differ from their Taiwanese one? As a field operator at ๏‚จ ๏‚จ , a global mark et researc...โ€ฆ<์ค‘ ๋žต>
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  • ์ž๋ฃŒํ›„๊ธฐ

    Ai ๋ฆฌ๋ทฐ
    ์งฟ’์‹ํŒ๋งค์ž์˜ ์ด ์ž๋ฃŒ๋Š” ๊ณผ์ œ๋ฅผ ์ž‘์„ฑํ•˜๋Š” ๋ฐ ํ•„์š”ํ•œ ์ •๋ณด๋ฅผ ์™„๋ฒฝํ•˜๊ฒŒ ์ถฉ์กฑ์‹œ์ผœ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ๋•๋ถ„์— ๊ณผ์ œ ์ œ์ถœ ๊ธฐํ•œ์„ ๋งž์ถœ ์ˆ˜ ์žˆ์–ด ์ •๋ง ๊ฐ์‚ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
    • ์ž์ฃผ๋ฌป๋Š”์งˆ๋ๅฉ์˜ ๋‹ต๋ณ€์„ ํ™•์ธํ•ด ์ฃผ์„ธ์š”

      ํ•ดํ”ผ์บ ํผ์Šค FAQ ๋”๋ต–๊ธฐ

      ๊ผญ ์•Œ์•„์ฃผ์„ธ์š”

      • ์ž๋ฃŒ์˜ ์ •๋ณด ๋ฐ ๋‚ด์šฉ์˜ ์ง„์‹ค์„ฑ์— ๋Œ€ํ•˜์—ฌ ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๋ณด์ฆํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํ•ด๋‹น ์ •๋ณด ๋ฐ ๊ฒŒ์‹œ๋ฌผ ์ €์ž‘๊ถŒ๊ณผ ๊ธฐํƒ€ ๋ฒ•์  ์ฑ…์ž„์€ ์ž๋ฃŒ ๋“ฑ๋ก์ž์—๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ž๋ฃŒ ๋ฐ ๊ฒŒ์‹œ๋ฌผ ๋‚ด์šฉ์˜ ๋ถˆ๋ฒ•์  ์ด์šฉ, ๋ฌด๋‹จ ์ „์žฌโˆ™๋ฐฐํฌ๋Š” ๊ธˆ์ง€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
      • ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๊ตฌ๋งค์ž์™ฟ’ ํŒ๋งค์ž ๋ชจ๋‘๊ฐ€ ๋งŒ์กฑํ•˜๋Š” ์„œ๋น„์Šค๊ฐ€ ๋˜๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•„๋ž˜์˜ 4๊ฐ€์ง€ ์ž๋ฃŒํ™˜๋ถˆ ์กฐ๊ฑด์„ ๊ผญ ํ™•์ธํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
        ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
        ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ
    ๋ฌธ์„œ ์ดˆ์•ˆ์„ ์ƒ์„ฑํ•ด์ฃผ๋Š” EasyAI
    ์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค์˜ ๋ฐฉ๋Œ€ํ•œ ์ž๋ฃŒ ์ค‘์—์„œ ์„ ๋ณ„ํ•˜์—ฌ ๋‹น์‹ ๋งŒ์˜ ์ดˆ์•ˆ์„ ๋งŒ๋“ค์–ด์ฃผ๋Š” EasyAI ์ž…๋‹ˆ๋‹ค.
    ์ €๋Š” ์•„๋ž˜์™ฟ’ ๊ฐ™์ด ์ž‘์—…์„ ๋„์™ฟ’๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์ฃผ์ œ๋งŒ ์ž…๋ ฅํ•˜๋ฉด ๋ชฉ์ฐจ๋ถ€ํ„ฐ ๋ณธ๋ฌธ๋‚ด์šฉ๊นŒ์ง€ ์ž๋™ ์ƒ์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์žฅ๋ฌธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ณ  ๋น ๋ฅด๊ฒŒ ์ž‘์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์Šคํ† ์–ด์—์„œ ๋ฌด๋ฃŒ ์บ์‹œ๋ฅผ ๊ณ„์ •๋ณ„๋กœ 1ํšŒ ๋ฐœ๊ธ‰ ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋ฐ”๋กœ ์ฒดํ—˜ํ•ด ๋ณด์„ธ์š”!
    ์ด๋Ÿฐ ์ฃผ์ œ๋“ค์„ ์ž…๋ ฅํ•ด ๋ณด์„ธ์š”.
    - ์œ ์•„์—๊ฒŒ ์ ํ•ฉํ•œ ๋ฌธํ•™์ž‘ํ’ˆ์˜ ๊ธฐ์ค€๊ณผ ํŠน์„ฑ
    - ํ•œ๊ตญ์ธ์˜ ๊ฐ€์น˜๊ด€ ์ค‘์—์„œ ์ •์‹ ์  ๊ฐ€์น˜๊ด€์„ ์ด๋ฃจ๋Š” ๊ฒƒ๋“ค์„ ๋ฌธํ™”์  ๋ฌธ๋ฒ•์œผ๋กœ ์ •๋ฆฌํ•˜๊ณ , ํ˜„๋Œ€ํ•œ๊ตญ์‚ฌํšŒ์—์„œ ์ผ์–ด๋‚˜๋Š” ์‚ฌ๊ฑด๊ณผ ์‚ฌ๊ณ ๋ฅผ ๋น„๊ตํ•˜์—ฌ ์ž์‹ ์˜ ์˜๊ฒฌ์œผ๋กœ ๊ธฐ์ˆ ํ•˜์„ธ์š”
    - ์ž‘๋ณ„์ธ์‚ฌ ๋…ํ›„๊ฐ
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    ์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
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