가상가치법을 통한 건축미의 경제적 가치추정 및 가치부여 특성 (Economic Valuation and Valuating Properties on the Architectural Aesthetic through the Contingent Valuation Method)

본 연구는 가상가치법을 활용하여 건축미의 경제적 가치를 추정하고 나아가 가치부여특성을 심층적으로 분석함을 목적으로 한다. 건축미가 빼어난 작품으로 인정 받고 있는 동대문디자인플라자를 대상으로 가상시나리오에 근거한 현장설문조사를 진행하였으며, 회수된 307명의 데이터를 근거로 하여 분석한 주요 결과는 다음과 같다. 첫째, 건축미의 수준이 높을수록 지불금액이 높아짐을 확인할 수 있었으며, 건축미의 가치를 균등부과방식을 기준으로 추정한 결과 표본 전체를 대상으로 했을 경우, 평균 지불금액이 8,859원/인으로 나타났다. 지불거부자를 제

The purpose of this study is to estimate the economic value of architectural aesthetic using the contingent valuation method and to analyzethe value-giving characteristics. The site survey was conducted based on the scenario of Dong-daemun Design Plaza, which is recognized asa work of outstanding architectural aesthetic. Based on 307 opinions collected, the main results are as follows:First, it could be confirmed that the higher the level of architectural aesthetic, the higher the payment amount was. The result of estimatingthe value of the architectural aesthetic on the basis of the fixed amount levy showed that the average payment amount was 8,859 won perperson. The average payment amount was 13,014 won per person when the rejector of payment was excluded. The value of architecturalaesthetic was about 13.72% of total construction cost.
Second, free riding, which occurs mainly in the measurement of the value of public goods or environmental goods, appeared. This tendencyis stronger in the elderly than in the younger, and in the differential amount levy than in the fixed amount levy.
Third, the extreme subjectivity of architectural aesthetic value could be confirmed. While there are a lot of extreme denials of payments suchas 0 won, the high-income was willing to pay a substantial amount.
Fourth, it was confirmed that income factors was partly involved in the measured value.