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๊ฒ€์ฆ๋œ ํŒŒํŠธ๋„ˆ ์ œํœด์‚ฌ ์ž๋ฃŒ

ํƒ์ƒ‰์  ์š”์่œ๋ถ„์„ ์‚ฌ์šฉ์˜ ์ ์ ˆ์„ฑ ๊ฒ€ํ† : โ€˜๋งˆ์ผ€ํŒ…์—ฐ๊ตฌโ€™1986๋…„ ~ 2006๋…„ (Evaluating the Use of Exploratory Factor Analysis: Journal of Korean Marketing Association 1986-2006)

30 ํŽ˜์ด์งฟ’
๊ธฐํƒ€ํŒŒ์ผ
์ตœ์ดˆ๋“ฑ๋ก์ผ 2025.03.28 ์ตœ์ข…์ ฟ’์ž‘์ผ 2007.09
30P ๋ฏธ๋้ฉ๋ณด๊ธฐ
ํƒ์ƒ‰์  ์š”์่œ๋ถ„์„ ์‚ฌ์šฉ์˜ ์ ์ ˆ์„ฑ ๊ฒ€ํ† : โ€˜๋งˆ์ผ€ํŒ…์—ฐ๊ตฌโ€™1986๋…„ ~ 2006๋…„
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ์„œ์่ง์ •๋ต–

    ยท ๋ฐœํ–‰๊ธฐ๊ด€ : ํ•œ๊ตญ๋งˆ์ผ€ํŒ…ํ•™ํšŒ
    ยท ์ˆ˜๋ก์ง€ ์ •๋ณด : ๋งˆ์ผ€ํŒ…์—ฐ๊ตฌ / 22๊ถŒ / 3ํ˜ธ / 179 ~ 208ํŽ˜์ด์งฟ’
    ยท ์ €์ž๋ช… : ์กฐ์€์„ฑ

    ์ดˆ๋ก

    ์š”์่œ๋ถ„์„์— ๋Œ€ํ•œ ๊ธฐ์กด ๋ฌธํ—Œ์—์„œ๋Š” ๋Œ€๋ถ€๋ถ„์˜ ์‚ฌํšŒ๊ณผํ•™ ์—ฐ๊ตฌ ๋ฌธ์ œ์— ์žˆ์–ด ์ฃผ์„ฑ๋ถ„๋ถ„์„๋ณด๋‹ค๋Š” ๊ณตํ†ต์š”์่œ๋ถ„์„์˜ ์‚ฌ์šฉ์ด
    ์ ์ ˆํ•˜๋‹ค๋Š” ๊ฒƒ์„ ์ œ์‹œํ•˜๊ณ  ์žˆ๋‹ค. ์š”์ธ์˜ ์ˆ˜๋ฅผ ๊ฒฐ์ •ํ•  ๋•Œ์—๋„ ์•„์ด๊ฒ๊ฐ’์ด 1๋ณด๋‹ค ์ปค์•ผ ํ•œ๋‹ค๋Š” ์นด์ด์ € ๊ทœ์น™์„ ์‚ฌ์šฉํ•˜๊ธฐ
    ๋ณด๋‹ค๋Š”, ํ‰ํ–‰๋ถ„์„๋ฒ•, MAP(Minimum Average Partial) ๋ฐฉ๋ฒ•, ์Šคํฌ๋ฆฌ ๊ฒ€์‚ฌ๋ฒ•, ์ ํ•ฉ๋„ ์ง€์ˆ˜, ํ•ด์„ ๊ฐ€๋Šฅ์„ฑ, ์š”์ธ๋‹น ์ตœ
    ์†Œ ๋ณ€์ˆ˜์ˆ˜ ๋“ฑ์„ ์ข…ํ•ฉ์ ์œผ๋กœ ๊ฒ€ํ† ํ•˜๋Š” ๊ฒƒ์ด ๋ฐ”๋žŒ์งํ•˜๋‹ค๊ณ  ์„ค๋ช…๋˜๊ณ  ์žˆ๋‹ค. ์š”์ธ์˜ ํšŒ์ „ ๋ฐฉ๋ฒ•์—์„œ๋„ ์š”์ธ๊ฐ„ ๋…๋ฆฝ์„ฑ์ด๋ผ
    ๋Š” ๋น„ํ˜„์‹ค์  ๊ฐ€์ •์— ๊ธฐ๋ฐ˜ํ•˜๊ณ  ์žˆ๋Š” ์ง๊ฐํšŒ์ „๋ณด๋‹ค๋Š” ๋น„์ง๊ฐํšŒ์ „์ด ๋”์šฑ ๊ถŒ์žฅ๋˜๊ณ  ์žˆ๋‹ค.
    ๋ณธ ์—ฐ๊ตฌ๋Š” ์‹ค์ œ๋กœ ์š”์่œ๋ถ„์„์ด ์–ด๋–ป๊ฒŒ ์ด์šฉ๋˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์กฐ์‚ฌํ•˜๊ธฐ ์œ„ํ•ดโ€˜๋งˆ์ผ€ํŒ… ์—ฐ๊ตฌโ€™์— 1986๋…„๋ถ€ํ„ฐ 2006๋…„๊นŒ์ง€
    ๊ฒŒ์žฌ๋œ๋…ผ๋ๅฉ์—์„œ์ œ์‹œ๋œ์š”์่œ๋ถ„์„์‚ฌ์šฉ๋นˆ๋„์™ฟ’๊ด€ํ–‰์„๊ฒ€ํ† ํ•˜์˜€๋‹ค. ์กฐ์‚ฌ๊ฒฐ๊ณผ,โ€˜ ๋งˆ์ผ€ํŒ…์—ฐ๊ตฌโ€™์—๋ฐœํ‘œ๋œ๋…ผ๋ๅฉ๋“ค์ค‘1/4
    ๊ฐ€๋Ÿ‰์ด ํƒ์ƒ‰์  ์š”์่œ๋ถ„์„์„ ํฌํ•จํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์š”์่œ๋ถ„์„์˜ ์‚ฌ์šฉ์€ ์ตœ๊ทผ์— ๋”์šฑ ์ฆ๊ฐ€ํ•˜๋Š” ๊ฒฝํ–ฅ์ด ์žˆ์—ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์š”์ธ
    ๋ถ„์„์˜ ์‚ฌ์šฉ ๋ฐ ๋ณด๊ณ  ๊ด€ํ–‰์—์„œ๋Š” ๋ช‡ ๊ฐ€์ง€ ๋ฌธ์ œ์ ์ด ๋ฐœ๊ฒฌ๋˜์—ˆ๋‹ค.
    ์ฒซ์งธ, ๋งŽ์€ ๋…ผ๋ๅฉ๋“ค์€ ์š”์่œ๋ถ„์„์— ๋Œ€ํ•œ ์˜์‚ฌ๊ฒฐ์ •์ด ์–ด๋–ป๊ฒŒ ๋‚ด๋ ค์กŒ๋Š”์ง€, ํ˜น์€ ์™œ ๊ทธ๋ ‡๊ฒŒ ๊ฒฐ์ •ํ–ˆ๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ
    ์ œ์‹œํ•˜์ง€ ์•Š์•˜๋‹ค. ๋‘˜์งธ, ๊ธฐ์กด ๋ฌธํ—Œ์—์„œ ๋น„ํ˜„์‹ค์ ์ด๊ฑฐ๋‚˜ ๋น„ํšจ์œจ์ ์ด๋ผ๊ณ  ์ธ์ •๋˜๊ณ  ์žˆ๋Š” ๋ฐฉ๋ฒ•๋“ค์ด ๊ฐ€์žฅ ๋งŽ์ด ์‚ฌ์šฉ๋˜์—ˆ
    ๋‹ค. ๊ตฌ์ฒด์ ์œผ๋กœ๋Š” ์ฃผ์„ฑ๋ถ„๋ถ„์„, Kaiser ๊ทœ์น™, ๊ทธ๋ฆฌ๊ณ  Varimax ํšŒ์ „์ด ๋Œ€๋ถ€๋ถ„์˜ ์—ฐ๊ตฌ์—์„œ ์‚ฌ์šฉ๋˜๊ณ  ์žˆ์—ˆ๋‹ค.

    ์˜์–ด์ดˆ๋ก

    Exploratory factor analysis (hereafter, factor analysis) has been one of the most widely used statistical
    procedures in marketing research. Despite its wide application, there has been little systematic review and
    assessment of how factor analysis should be applied and how it has actually been applied. The purpose of the
    present article is to review and critically evaluate current factor analytic practices reported in Journal of Korean
    Marketing Association, one of leading marketing journals published in Korea.

    ์ฐธ๊ณ ์ž๋ฃŒ

    ยท ์—†์Œ
  • ์ž์ฃผ๋ฌป๋Š”์งˆ๋ๅฉ์˜ ๋‹ต๋ณ€์„ ํ™•์ธํ•ด ์ฃผ์„ธ์š”

    ํ•ดํ”ผ์บ ํผ์Šค FAQ ๋”๋ณด๊ธฐ

    ๊ผญ ์•Œ์•„์ฃผ์„ธ์š”

    • ์ž๋ฃŒ์˜ ์ •๋ณด ๋ฐ ๋‚ด์šฉ์˜ ์ง„์‹ค์„ฑ์— ๋Œ€ํ•˜์—ฌ ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๋ณด์ฆํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํ•ด๋‹น ์ •๋ณด ๋ฐ ๊ฒŒ์‹œ๋ฌผ ์ €์ž‘๊ถŒ๊ณผ ๊ธฐํƒ€ ๋ฒ•์  ์ฑ…์ž„์€ ์ž๋ฃŒ ๋“ฑ๋ก์ž์—๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
      ์ž๋ฃŒ ๋ฐ ๊ฒŒ์‹œ๋ฌผ ๋‚ด์šฉ์˜ ๋ถˆ๋ฒ•์  ์ด์šฉ, ๋ฌด๋‹จ ์ „์žฌโˆ™๋ฐฐํฌ๋Š” ๊ธˆ์ง€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
      ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
    • ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๊ตฌ๋งค์ž์™ฟ’ ํŒ๋งค์ž ๋ชจ๋‘๊ฐ€ ๋งŒ์กฑํ•˜๋Š” ์„œ๋น„์Šค๊ฐ€ ๋˜๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•„๋ž˜์˜ 4๊ฐ€์ง€ ์ž๋ฃŒํ™˜๋ถˆ ์กฐ๊ฑด์„ ๊ผญ ํ™•์ธํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
      ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
      ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ

โ€œ๋งˆ์ผฟ’ํŒ…์—ฐ๊ตฌโฟ’์˜ ๋‹ค๋ฅธ ๋…ผ๋ๅฉ๋„ ํ™•์ธํ•ด ๋ณด์„ธ์š”!

๋ฌธ์„œ ์ดˆ์•ˆ์„ ์ƒ์„ฑํ•ด์ฃผ๋Š” EasyAI
์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค์˜ ๋ฐฉ๋Œ€ํ•œ ์ž๋ฃŒ ์ค‘์—์„œ ์„ ๋ณ„ํ•˜์—ฌ ๋‹น์‹ ๋งŒ์˜ ์ดˆ์•ˆ์„ ๋งŒ๋“ค์–ด์ฃผ๋Š” EasyAI ์ž…๋‹ˆ๋‹ค.
์ €๋Š” ์•„๋ž˜์™ฟ’ ๊ฐ™์ด ์ž‘์—…์„ ๋„์™ฟ’๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์ฃผ์ œ๋งŒ ์ž…๋ ฅํ•˜๋ฉด ๋ชฉ์ฐจ๋ถ€ํ„ฐ ๋ณธ๋ฌธ๋‚ด์šฉ๊นŒ์ง€ ์ž๋™ ์ƒ์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์žฅ๋ฌธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ณ  ๋น ๋ฅด๊ฒŒ ์ž‘์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์Šคํ† ์–ด์—์„œ ๋ฌด๋ฃŒ ์บ์‹œ๋ฅผ ๊ณ„์ •๋ณ„๋กœ 1ํšŒ ๋ฐœ๊ธ‰ ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋ฐ”๋กœ ์ฒดํ—˜ํ•ด ๋ณด์„ธ์š”!
์ด๋Ÿฐ ์ฃผ์ œ๋“ค์„ ์ž…๋ ฅํ•ด ๋ณด์„ธ์š”.
- ์œ ์•„์—๊ฒŒ ์ ํ•ฉํ•œ ๋ฌธํ•™์ž‘ํ’ˆ์˜ ๊ธฐ์ค€๊ณผ ํŠน์„ฑ
- ํ•œ๊ตญ์ธ์˜ ๊ฐ€์น˜๊ด€ ์ค‘์—์„œ ์ •์‹ ์  ๊ฐ€์น˜๊ด€์„ ์ด๋ฃจ๋Š” ๊ฒƒ๋“ค์„ ๋ฌธํ™”์  ๋ฌธ๋ฒ•์œผ๋กœ ์ •๋ฆฌํ•˜๊ณ , ํ˜„๋Œ€ํ•œ๊ตญ์‚ฌํšŒ์—์„œ ์ผ์–ด๋‚˜๋Š” ์‚ฌ๊ฑด๊ณผ ์‚ฌ๊ณ ๋ฅผ ๋น„๊ตํ•˜์—ฌ ์ž์‹ ์˜ ์˜๊ฒฌ์œผ๋กœ ๊ธฐ์ˆ ํ•˜์„ธ์š”
- ์ž‘๋ณ„์ธ์‚ฌ ๋…ํ›„๊ฐ
ํ•ด์บ  AI ์ฑ—๋ด‡๊ณผ ๋Œ€ํ™”ํ•˜๊ธฐ
์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
2025๋…„ 06์›” 08์ผ ์ผ์š”์ผ
AI ์ฑ—๋ด‡
์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค AI ์ฑ—๋ด‡์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ด ๊ถ๊ธˆํ•˜์‹ ๊ฐ€์š”?
2:23 ์˜ค์ „