??? ?? 200? ?? ?????? ?? ?? ?? - 2013 ??(Fortune)? ?? ??? ?? 200? ??? ???? - (An Investigation of Color Preference for Global Top 200 Corporation's Logo Design - Based on America's Fortune Global Top 200 Companies -)

?????? ?????? ???? ???? ?? ??? ???? ??? ??? ???? ?????? ??? ??. ?? ??????? ?? ???? ???? ?? ??? ???? ???? ?? ??? ?? ?? ??? ???? ???? ??? ??? ? ?? ????.
? ??? ??? ?????? ??(Fortune)??? ??? 2013? ??? ?? 200? ??? ?????? ???? ??? ?(tone) ? ????? ????, ?? ???? ?? ? ???? ???? ???? ?????. ? ?? 2013? ??? ?? 200? ?? ?????? ??? 1?? ???? ?????? ???? ???(41%)??, 2?? ???? ?? ??? ??? ???? ???(26.5%), 3?? ?? ?? ???? ???? ???? ???(15%)??. ??, ??? ?? ?????? ?? ???? ??? 2? ??(35%), ?? ??(32%), ?????(21.5%) ??? 3? ?? ??(9.5%)? ??? ?????. ??, 2? ??? ??? ??? ???? ???? ??? ????? ???? ???(vivid)?? ???? ??? ??? ?? ??, ? ????? ??? ??? ?? ????? ??? ???. ??, ?(tone)? ???? ?? ???(vivid)?? ?? ???? ??(deep)?? ??(bright)?? ??? ?????. ???, ??? ??? ??? ?? ???? ???? ??? ???? ??? ?? ?? ???? ?? ???? ???? ?? ???? ?? ??? ????? ???? ?? ?? ??? ??? ??? ???? ??? ? ? ???.
??????? ? ?? ??? ??? ???? ?? ??? ?? ??? ?? ??? ?? ?????? ?? ???? ??? ????? ??? ?? ??? ??? ? ? ????? ??? ??? ??. ? ???? ????? ???(15%)? ??? ?? ?????(21.5%)?? ???? ? ?????? ???? ??? ??? ??? ? ?? ?????? ??? ????? ???? ?? ??? ? ? ??.

In a globalized era, logo design symbolize brand or corporations¡¯ core value and connect corporations to customers acting as a communicator. Specially, in logo design, colors not only imprint corporations image by increasing attractiveness and legibility but also contribute to giving differentiated emotions using association and symbolization of colors.
This study aims to analyze 200 logo designs nominated by American economic magazine, Fortune, in 2013, focusing on what colors, tones, and expression methods were preferred and what kinds of differences exist among the specific industries and countries. Results showed that top of the preferred colors for logo design was blue(41%), which symbolize trust and high technological image, followed by red(26.5%), which symbolize challenge spirit with high in attractiveness. Lastly, achromatic color ranked third(15%). Second, for the color expression methods, two color logo design(35%) ranked first followed by one colors(32%), gradation(21.5%) and more than three colors arrangement(9.5%). Third, for the two color arrangement, vivid tone such as red, blue, yellow, green plus achromatic colors was the most used color arrangement. and vivid color contrast such as red and blue followed. Fourth, for tone, vivid tone, which is high in attractiveness, was the most preferred one, and deep tone and bright tones followed. Fifth, there were no statistically significant differences between colors, expression methods preferences in types of business and countries. This can mean color stereotype is changing since the most preferred color was used in various countries and companies. As digital media and color revival technique develops, more and more people can meet various colors. Thus, corporation logo designs will change to various colors, tones, and expression pattern out of conventional blue and red. In this study, using achromatic color, gradation, multicolor arrangement expressions and expressions of logo design preferred colors in various types of business can be logo design color change trend, and this will be more accelerated.