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Explaining the Role of Motivation in Opposition to Nuclear Power Energy - Focusing on EIV (Expectancy, Instrumentality, and Valence) in Expectancy Theory

17 ํŽ˜์ด์งฟ’
๊ธฐํƒ€ํŒŒ์ผ
์ตœ์ดˆ๋“ฑ๋ก์ผ 2025.04.19 ์ตœ์ข…์ ฟ’์ž‘์ผ 2018.11
17P ๋ฏธ๋้ฉ๋ณด๊ธฐ
Explaining the Role of Motivation in Opposition to Nuclear Power Energy - Focusing on EIV (Expectancy, Instrumentality, and Valence) in Expectancy Theory
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ์„œ์่ง์ •๋ต–

    ยท ๋ฐœํ–‰๊ธฐ๊ด€ : (์‚ฌ)์œ„๊ธฐ๊ด€๋ฆฌ์ด๋ก ๊ณผ์‹ค์ฒœ
    ยท ์ˆ˜๋ก์ง€ ์ •๋ณด : Crisisonomy / 14๊ถŒ / 11ํ˜ธ / 73 ~ 89ํŽ˜์ด์งฟ’
    ยท ์ €์ž๋ช… : ๊น€๋ฏธ๋ฆฌ, ๊น€์„œ์šฉ

    ์ดˆ๋ก

    In the age of information society, the internet is full of useful information which individuals can utilize for their critical decision making, such as the judgment on nuclear power energy. Based on the internet information, individuals can take actions for or against nuclear power energy. In this process, motivation plays a critical role in taking counteraction against nuclear power energy. Based on the survey data collected from 1,572 internet users in Korea, this study examines the impacts of the information-related motivation factors on opposition action online. We applied the Victor Vroomโ€™s expectancy theory that used EIV (Expectancy, Instrumentality and Valence) as main motivation factors. We compared the explanatory power of EIV with that of psychometric paradigm as a direct explanatory variable, and analyzed the role of EIV as a moderator.

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    ยท ์—†์Œ
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      ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
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      ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
      ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ

โ€œCrisisonomyโ€์˜ ๋‹ค๋ฅธ ๋…ผ๋ๅฉ๋„ ํ™•์ธํ•ด ๋ณด์„ธ์š”!

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ํ•ด์บ  AI ์ฑ—๋ด‡๊ณผ ๋Œ€ํ™”ํ•˜๊ธฐ
์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
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