PARTNER
๊ฒ€์ฆ๋œ ํŒŒํŠธ๋„ˆ ์ œํœด์‚ฌ ์ž๋ฃŒ

OTT์˜ ์Œ์•…์ ฟ’์ž‘๊ถŒ ์‚ฌ์šฉ๋ฃŒ ๋ถ„์Ÿ์˜ ์Ÿ์ ๊ณผ ์‹œ์‚ฌ์  (Isues and Implications of Music Copyright License Fes on OTT)

33 ํŽ˜์ด์งฟ’
๊ธฐํƒ€ํŒŒ์ผ
์ตœ์ดˆ๋“ฑ๋ก์ผ 2025.04.23 ์ตœ์ข…์ ฟ’์ž‘์ผ 2020.11
33P ๋ฏธ๋้ฉ๋ณด๊ธฐ
OTT์˜ ์Œ์•…์ ฟ’์ž‘๊ถŒ ์‚ฌ์šฉ๋ฃŒ ๋ถ„์Ÿ์˜ ์Ÿ์ ๊ณผ ์‹œ์‚ฌ์ 
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ์„œ์่ง์ •๋ต–

    ยท ๋ฐœํ–‰๊ธฐ๊ด€ : ์•ˆ์•”๋ฒ•ํ•™ํšŒ
    ยท ์ˆ˜๋ก์ง€ ์ •๋ณด : ์•ˆ์•”๋ฒ•ํ•™ / 61ํ˜ธ / 269 ~ 301ํŽ˜์ด์งฟ’
    ยท ์ €์ž๋ช… : ๊น€ํ˜„์ˆ™, ๋ฐฑ์Šน๋งŒ

    ์ดˆ๋ก

    IT ๊ธฐ์ˆ ์˜ ๋ฐœ์ „๊ณผ ๋„คํŠธ์›Œํฌ ํ™˜๊ฒฝ์˜ ๋ณ€ํ™”๋กœ ์ธํ•˜์—ฌ ๋””์ง€ํ„ธ ๋ฏธ๋””์–ด ์ƒํƒœ๊ณ„๋Š” ์ธํ„ฐ๋„ท์„ ์ค‘์‹ฌ์œผ๋กœ ๋น ๋ฅด๊ฒŒ ๋ณ€ํ™”ํ•˜๋ฉด์„œ ๊ธฐ์กด์˜ ์ „์†ก ๋ฐฉ์‹์ธ ๋ฐฉ์†ก๋ง ๊ธฐ๋ฐ˜์˜ ์‹ค์‹œ๊ฐ„ ๋ฐฉ์†ก์—์„œ ์ธํ„ฐ๋„ท ๊ธฐ๋ฐ˜์˜ ์„ ํƒ์  ์‹œ์ฒญ์œผ๋กœ ์ „ํ™˜๋˜๊ณ  ์žˆ๋‹ค. ๋‹ค์–‘ํ•œ ๋””๋ฐ”์ด์Šค ๊ฐ„ ์ฝ˜ํ…์ธ  ๊ณต์œ ์˜ ์‹œ๋Œ€๋กœ ์ง„ํ™”ํ•˜๊ณ  ์žˆ๋Š” ๊ฐ€์šด๋ฐOTT๋Š” ๊ทธ ๋ณ€ํ™”์˜ ์ค‘์‹ฌ์— ์žˆ๋‹ค๊ณ  ํ•ด๋„ ๊ณผ์–ธ์ด ์•„๋‹ˆ๋‹ค. OTT์˜ ๊ธ‰์„ฑ์žฅ์œผ๋กœ ๋ฐฉ์†ก ๋ฐ ๋™์˜์ƒ ์„œ๋น„์Šค์˜ ์‚ฐ์—… ๊ตฌ์กฐ๊ฐ€ ๋ณ€ํ™”ํ•˜๋Š” ๊ฐ€์šด๋ฐ ์ง€๋‚œ 7์›” ํ•œ๊ตญ์Œ์•…์ ฟ’์ž‘๊ถŒํ˜‘ํšŒ(์ดํ•˜ โ€œ์Œ์ €ํ˜‘โ€์ด๋ผ ํ•จ)๊ฐ€ ๊ตญ๋‚ด OTT ์‚ฌ์—…์ž์—๊ฒŒ ์‚ฌ์šฉ๋ฃŒํ˜‘์˜๋ฅผ ์ด‰๊ตฌํ•˜๋Š” ๋“ฑ OTT ๋‚ด์— ์Œ์•…์ €์ž‘๋ฌผ ์‚ฌ์šฉ๋ฃŒ์— ๋Œ€ํ•œ ๊ฐˆ๋“ฑ์ด ์—ฐ์ผ์–ธ๋ก ์— ์˜ค๋ฅด๋‚ด๋ฆฌ๋ฉฐ ์˜จ๋ผ์ธ ๋™์˜์ƒ์„œ๋น„์Šค์‚ฌ์—…์ž์™ฟ’ ์Œ์•…์‹ ํƒ๋‹จ์ฒด๋“ค ๊ฐ„์˜์ค„๋‹ค๋ฆฌ๊ธฐ๊ฐ€ ์ง€์†๋˜๊ณ  ์žˆ๋‹ค. ์Œ์ €ํ˜‘์€ ๊ตญ๋‚ด OTT ์‚ฌ์—…์ž์—๊ฒŒ ๋„ทํ”Œ๋ฆญ์Šค ์ˆ˜์ค€์˜ ์‚ฌ์šฉ๋ฃŒ๋ฅผ ์š”๊ตฌํ•˜๋ฉฐ ์„œ๋น„์Šค๋ฅผ ์ค‘๋‹จํ•˜์ง€ ์•Š์œผ๋ฉด ์†Œ์†ก์„ ๋ถˆ์‚ฌํ•˜๊ฒ ๋‹ค๊ณ  ํ†ต๋ณดํ–ˆ๊ณ , OTT ์‚ฌ์—…์ž๋Š” ์Œ์ €ํ˜‘์˜ ์š”๊ตฌ๊ฐ€ ์ ์ •ํ•˜์ง€ ์•Š๋‹ค๋ฉฐ ์‚ฌ์šฉ๋ฃŒ ๊ธฐ์ค€์— ๋Œ€ํ•œ ์‚ฐ์ • ๊ทผ๊ฑฐ ํ˜‘์˜๋ฅผ ์š”๊ตฌํ•˜๊ณ  ์žˆ๋‹ค. ์ด์— ๋ณธ ๋…ผ๋ๅฉ์—์„œ๋Š” ์–‘์ธก์˜ ์ฃผ์š” ์Ÿ์ ์ธ OTT์— ๋Œ€ํ•œ ์ƒˆ๋กœ์šด ๊ทœ์ •์˜ ํ•„์š”์„ฑ๊ณผ, ์‚ฌ์šฉ๋ฃŒ ์ง•์ˆ˜๊ฐ€ ์ด๋ฏธ ๊ถŒ๋ฆฌ์ฒ˜๋ฆฌ ๋œ ์˜์ƒ๋ฌผ์— ๋Œ€ํ•œ ์ถ”๊ฐ€ ์ง•์ˆ˜์ธ์ง€ ์—ฌ๋ถ€, ๊ทธ๋ฆฌ๊ณ  ๊ตญ๋‚ด์™ธ OTT์˜ ์‚ฌ์šฉ๋ฃŒ์œจ์ด ๊ฐ™์•„์•ผ ํ•˜๋Š”์ง€์— ๋Œ€ํ•˜์—ฌ ๊ฒ€ํ† ํ•œ๋‹ค. ๋‚˜์•„๊ฐ€ ์ƒˆ๋กœ์šด ์„œ๋น„์Šค๊ฐ€ ๋‚˜ํƒ€๋‚  ๋•Œ๋งˆ๋‹ค ๋“ฑ์žฅํ•˜๋Š” ์ €์ž‘๋ฌผ์‚ฌ์šฉ๋ฃŒ ๋ถ„์Ÿ์— ๋Œ€ํ•ด ๊ถŒ๋ฆฌ์ž์™ฟ’ ์œ ํ†ต์ž ๊ทธ๋ฆฌ๊ณ ์†Œ๋น„์ž ๋ชจ๋‘๊ฐ€ ์„œ๋กœ ์ƒ์ƒํ•  ์ˆ˜ ์žˆ๋Š” ์ธก๋ฉด์—์„œ ์ ‘๊ทผํ•œ๋‹ค๋ฉด ์Œ์•…์‚ฐ์—…์˜ ์œ„์ƒ์ด ๋”์šฑ ๋“œ๋†’์•„์งˆ ๊ฒƒ์„ ๊ธฐ๋Œ€ํ•˜๋ฉด์„œ ์ถ”๊ฐ€๋กœ ์ ฟ’์ž‘์่œ์ ‘๊ถŒ์˜ ์ฒ˜๋ฆฌ์™ฟ’ ์ •์‚ฐ์˜ํˆฌ๋ช…์„ฑ ํ™•๋ณด ํ•„์š”์„ฑ ๋ฐ ๋ถ€์ฒ˜ ๊ฐ„์˜ ์—ญํ•  ๋“ฑ์— ๋Œ€ํ•˜์—ฌ ์ œ์–ธํ•˜๊ณ ์ž ํ•œ๋‹ค.

    ์˜์–ด์ดˆ๋ก

    It is no exageration to say that OTT service is at the center of the change as it is evolving into an era of content sharing among various devices. As the industrial structure of broadcasting and video services has changed due to the rapid growth of OTT services, in July, the Korea Music Copyright Asociation (hereinafter refered to as โ€œKOMCAโ€) urged domestic OTT operators to negotiate usage fes. As the dispute over music copyright license fes continues within the OTT service. KOMCA has notifed domestic OTT operators that it wil file a lawsuit unles they stop the service by demanding Netflix-level usage fes, while OTT operators are demanding consultations on the basis for calculating the usage fe standards, saying that KOMCA's request is not apropriate.
    Thus, this paper reviews the ned for new regulations on OTT services, the main isues of both sides, whether the colection of user fes is an aditonal colection of video clips already rights-treated, and whether the usage rates of OTT services at home and abroad should be the same. In aditon, the music industry is expected to grow further if rights, distributors, and consumers al win-win with respect to copyright disputes that are discused whenever new services apear. Therefore, I would like to sugest the handling of Neighboring Copyright, Transparency in setlement of usage fes, and the role of government agencies.

    ์ฐธ๊ณ ์ž๋ฃŒ

    ยท ์—†์Œ
  • ์ž์ฃผ๋ฌป๋Š”์งˆ๋ๅฉ์˜ ๋‹ต๋ณ€์„ ํ™•์ธํ•ด ์ฃผ์„ธ์š”

    ํ•ดํ”ผ์บ ํผ์Šค FAQ ๋”๋ณด๊ธฐ

    ๊ผญ ์•Œ์•„์ฃผ์„ธ์š”

    • ์ž๋ฃŒ์˜ ์ •๋ณด ๋ฐ ๋‚ด์šฉ์˜ ์ง„์‹ค์„ฑ์— ๋Œ€ํ•˜์—ฌ ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๋ณด์ฆํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํ•ด๋‹น ์ •๋ณด ๋ฐ ๊ฒŒ์‹œ๋ฌผ ์ €์ž‘๊ถŒ๊ณผ ๊ธฐํƒ€ ๋ฒ•์  ์ฑ…์ž„์€ ์ž๋ฃŒ ๋“ฑ๋ก์ž์—๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
      ์ž๋ฃŒ ๋ฐ ๊ฒŒ์‹œ๋ฌผ ๋‚ด์šฉ์˜ ๋ถˆ๋ฒ•์  ์ด์šฉ, ๋ฌด๋‹จ ์ „์žฌโˆ™๋ฐฐํฌ๋Š” ๊ธˆ์ง€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
      ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
    • ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๊ตฌ๋งค์ž์™ฟ’ ํŒ๋งค์ž ๋ชจ๋‘๊ฐ€ ๋งŒ์กฑํ•˜๋Š” ์„œ๋น„์Šค๊ฐ€ ๋˜๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•„๋ž˜์˜ 4๊ฐ€์ง€ ์ž๋ฃŒํ™˜๋ถˆ ์กฐ๊ฑด์„ ๊ผญ ํ™•์ธํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
      ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
      ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ

โ€œ์•ˆ์•”๋ฒ•ํ•™โฟ’์˜ ๋‹ค๋ฅธ ๋…ผ๋ๅฉ๋„ ํ™•์ธํ•ด ๋ณด์„ธ์š”!

๋ฌธ์„œ ์ดˆ์•ˆ์„ ์ƒ์„ฑํ•ด์ฃผ๋Š” EasyAI
์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค์˜ ๋ฐฉ๋Œ€ํ•œ ์ž๋ฃŒ ์ค‘์—์„œ ์„ ๋ณ„ํ•˜์—ฌ ๋‹น์‹ ๋งŒ์˜ ์ดˆ์•ˆ์„ ๋งŒ๋“ค์–ด์ฃผ๋Š” EasyAI ์ž…๋‹ˆ๋‹ค.
์ €๋Š” ์•„๋ž˜์™ฟ’ ๊ฐ™์ด ์ž‘์—…์„ ๋„์™ฟ’๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์ฃผ์ œ๋งŒ ์ž…๋ ฅํ•˜๋ฉด ๋ชฉ์ฐจ๋ถ€ํ„ฐ ๋ณธ๋ฌธ๋‚ด์šฉ๊นŒ์ง€ ์ž๋™ ์ƒ์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์žฅ๋ฌธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ณ  ๋น ๋ฅด๊ฒŒ ์ž‘์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
- ์Šคํ† ์–ด์—์„œ ๋ฌด๋ฃŒ ์บ์‹œ๋ฅผ ๊ณ„์ •๋ณ„๋กœ 1ํšŒ ๋ฐœ๊ธ‰ ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋ฐ”๋กœ ์ฒดํ—˜ํ•ด ๋ณด์„ธ์š”!
์ด๋Ÿฐ ์ฃผ์ œ๋“ค์„ ์ž…๋ ฅํ•ด ๋ณด์„ธ์š”.
- ์œ ์•„์—๊ฒŒ ์ ํ•ฉํ•œ ๋ฌธํ•™์ž‘ํ’ˆ์˜ ๊ธฐ์ค€๊ณผ ํŠน์„ฑ
- ํ•œ๊ตญ์ธ์˜ ๊ฐ€์น˜๊ด€ ์ค‘์—์„œ ์ •์‹ ์  ๊ฐ€์น˜๊ด€์„ ์ด๋ฃจ๋Š” ๊ฒƒ๋“ค์„ ๋ฌธํ™”์  ๋ฌธ๋ฒ•์œผ๋กœ ์ •๋ฆฌํ•˜๊ณ , ํ˜„๋Œ€ํ•œ๊ตญ์‚ฌํšŒ์—์„œ ์ผ์–ด๋‚˜๋Š” ์‚ฌ๊ฑด๊ณผ ์‚ฌ๊ณ ๋ฅผ ๋น„๊ตํ•˜์—ฌ ์ž์‹ ์˜ ์˜๊ฒฌ์œผ๋กœ ๊ธฐ์ˆ ํ•˜์„ธ์š”
- ์ž‘๋ณ„์ธ์‚ฌ ๋…ํ›„๊ฐ
ํ•ด์บ  AI ์ฑ—๋ด‡๊ณผ ๋Œ€ํ™”ํ•˜๊ธฐ
์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
2025๋…„ 06์›” 09์ผ ์›”์š”์ผ
AI ์ฑ—๋ด‡
์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค AI ์ฑ—๋ด‡์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ด ๊ถ๊ธˆํ•˜์‹ ๊ฐ€์š”?
4:36 ์˜ค์ „