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Contents tourism, which looks for places that are the background of contents such as movies, dramas, animations, literature, and songs, is drawing attention. This is a form of tourism in which tourists' affection and interest in content are expressed in an active way of enjoyment. Recently, it has been expanding to visit various content-related places such as idols, stars, games, and webtoons for special experiences.
The purpose of this study was to examine the concept and flow of contents tourism and to approach practical application models in Korea. To this end, we have examined various aspects of existing contents tourism. It also analyzed research results and related trends on contents tourism in Korea. In this process, we emphasized that we should pay attention to content as an object of contents tourism. Based on these discussions, the components of contents tourism were reorganized by dividing them into contents elements and tourism elements. In addition, based on this, we extracted the relationship structure model between components and looked at the basic properties of contents tourism. In particular, we tried to approach from a multi-faceted perspective by adding elements such as characters, stories, and places, which are attributes as content, to the existing research model approached mainly by the relationship between the subjects of tourism. However, we pointed out that these basic structural models are not suitable for the current situation in Korea. Therefore, the company attempted to transform itself into a Korean model of contents tourism centered on the acceptor. And based on this, we presented several types of Korean contents tourism.