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(Background and Purpose) Consumers who have improved their living standards with economic growth have started to pursue individuality. Lifestyle shops are growing rapidly in line with this situation. These shops not only provide products that are necessary for daily needs, they suggest a new lifestyle that can satisfy consumers' desires. Overseas, many lifestyle shops have already entered the world market, and a new lifestyle shop is now emerging in Korea. Therefore, differentiated space branding of lifestyle shops became essential to allow these shops to survive among this fierce competition. In this situation, the focus is shifting from traditional marketing that competes only with products to experiential marketing that focuses on consumers. This research sees the use of experiential elements as a new strategy of space branding. (Method) To clarify the background of the study, we examine foundational characteristics of lifestyle shops and then define five components of space branding through previous research. Based on the experience theory proposed by Pine and Gilmore, the four elements of experience are summarized, and the analysis tool is designed by using the components and experience elements of space branding as analysis elements. The representative case of the lifestyle shop is selected for the case analysis and is divided into the sales space, the food and drink space, the cultural space, and the rest space. (Results) In the case of IKEA, experiential elements and space branding elements were utilized in most of the spaces, and space branding, especially visuality and experience, was mainly used. In the case of ignorance, the use of space branding was less than that of IKEA, and the elements of space branding were found in various programs operated in the space rather than those related to products. Among the experiential factors, education experience was used most and aesthetic experience was used least. Both lifestyle shops used experience elements and achieved positive results. (Conclusions) IKEA and Muji, which have grown into global corporations, used experiential elements in space branding. The more they use the experience elements, the more positive the brand growth and sales increase. Therefore, the use of experience elements should be actively introduced in the space branding of lifestyle shops. Based on this research, experience factors can be utilized as a clear space branding strategy by investigating preferences of five experience factors and various domestic and foreign lifestyle shops.