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In recent years, Media Projection Facade has increased because people¡¯s life is active at night. Media Projection Facade shows the illusion like the real to people. Many artists have used various visual expressions such as the illusion of space, the illusion of movement and the illusion of shape for showing visual illusion effectively. This paper analysis Media Projection Facade through these expressions and attempt to find out it¡¯s characteristics and effects in order to develop the efficient projection. As a result, these expressions in various ways appears in Media Projection Facade and influence even visual effects. The expression of illusion in Media Projection Facade shows often transparency and closing. The transparency are influenced by the shadow and the degree of transparency, and creates a visual pattern between the facade and the image. It has a fantastic and mysterious atmosphere. Closing is regulated by light in the facade of the framework. It has the effect in attracting people¡¯s attention. Representation of spatial puzzles appears in a variety of ways by the deformation of the windows and pillars of the facade for direct dramatic effect mainly. Representation for the illusion of movement has the effect of giving a vivid motion in Projection Facade for the sports brand. Spatial modulation appears mainly in the dramatic image representation for the transition of the space. The combination of contradictory images appears in the expression of bizarre and interesting images. The transformation and conversion of things appears in the company's promotional video for the promotion of products. In addition to a variety of attempts for illusion expression help the immersion and memory of the crowd. Finally, I hope that diverse representations are produced and attempted for illusion of Media Projection Facade based on these findings.