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The elderly consumers, emerging as a new consumer class in today¡¯s aging society, can greatly suffer from consumer issues. Consumer education for the elderly is desperately needed in order to resolve these issues. Also, as the use of internet and the need for consumer education grow in elderly population. The purposes of this research are to evaluate the operational state and the contents of the websites and communities for the elderly consumer education, and to compare the consumer educational demand by the elderly with the real states of them.
For this research we evaluated 110 websites and internet communities that provided the contents for the elderly consumer education. Applying our self-designed analysis and assessment framework, we evaluated the differences in their content, the state of management and the demand of the elderly consumer.
Summarizing the results from this research, websites that provided the elderly consumer education were often run as a collaboration of corporate and private establishments for their mutual benefits. Level of activity in these sites are increasingly becoming more active, however. But the differences were extreme from site to site and from community to community. Among the contents of the elderly consumer education, personal health and healthcare were most numerous followed by retirement/wellbeing, employment, living information, and leisure/cultural activities. In contrast, education on consumerism and environment were the least. Even though the elderly demanded consumerism and environmental information highly, the elderly related websites and communities didn¡¯t provide consumer educational informations much. It means that the contents on consumerism and environment must be supplemented in internet sites for the elderly.