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    Social enterprises usually create shared value by applying market-based strategy to solve social problems. However, most social enterprises are suffering from the trade-off dilemma between social value and economic value creation because market failure is inevitable in the social sector. To overcome this dilemma, social enterprises should innovate their business models by reconceiving products and markets and reinventing value creation processes and networks. In this paper, we study a business case of N-VISIONS, a social enterprise which operates the exhibition program of Dialogue In The Dark (DID). DID aims to educate the public out of prejudice about blindness and to provide quality job offers to the blind. This case shows that creating shared value in the social enterprise sector requires an innovative way to integrate social value into their value proposition and core competence.

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    Social enterprises usually create shared value by applying market-based strategy to solve social problems. However, most social enterprises are suffering from the trade-off dilemma between social value and economic value creation because market failure is inevitable in the social sector. To overcome this dilemma, social enterprises should innovate their business models by reconceiving products and markets and reinventing value creation processes and networks. In this paper, we study a business case of N-VISIONS, a social enterprise which operates the exhibition program of Dialogue In The Dark (DID). DID aims to educate the public out of prejudice about blindness and to provide quality job offers to the blind. This case shows that creating shared value in the social enterprise sector requires an innovative way to integrate social value into their value proposition and core competence.

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