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The people's livelihood news is a kind of special news appearance which appears on Chinese media of the television news in recent years, it reports the city residents�� personal life difficulty as a social news, attaining factual records as far as possible to sow actually, short and small fast, in order to help the citizen solve a concrete life difficulty depending on media of social influence.
This text takes the NanJing�\close�\up news column on Jiangsu TV Station and 630 Every Day of Chongqing TV Station as an example, analysing people's livelihood news, discussing the origin of Chinese people's livelihood news, contents characteristics, realistic meaning, social function, and development direction. So as to point out: to report the personal life's difficulty as a social news in that the society concerns to the people's livelihood are not enough: The reason for high viewer rating is that the way to complain from the citizen at lower class is limited, and difficult to improve.

People's livelihood news' leading to go into a minority in the traditional public sphere is the citizen's personal words, reporting and smelling interesting news, and lining up a sorrow solution for the common people are difficult, so to become the tool that the common people solves a real life difficulty, and this has lead the citizen to use mass media to get involved in the public sphere to develop an outlet, causing and moving under social words powering, placing news power to the lower class, which becomes the native special features of the dissemination. Its development is good to a developing country of China of democracy construction, can also lead an extension to the New Country Construction.