How Perception of Corporate Social Responsibility Activities Influence Flight Attendants’ Organizational Commitment: The Mediator Role of Organizational Pride

International corporations aim to improve society through a wide range of Corporate Social Responsibility (CSR). In previous studies of CSR, the results showed that employees derive a sense of meaning from their work and companies have an interest in implementing CSR to attract, motivate, and retain employees.
However, there is a lack of CSR studies specifically targeting airlines within South Korea and exploring the psychological mechanisms related to CSR. Therefore, this study examines how flight attendants’ perceptions of CSR activities influence their emotions and attitudes. Data was collected through online from flight attendants who were employed by South Korean airline companies. The results revealed that perceived CSR activities have a positive effect on organizational pride and commitment. The study also showed that organizational pride mediated the relationship between perceived CSR activities and organizational commitment. As CSR activities have become an increasingly fundamental aspect of business success, this study provides an often-overlooked perspective from the employees’ point of view, as they are also regarded as an essential component of business success.