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As technology continues to develop and diffuse rapidly, drastic changes are taking place in various areas of our contemporary society, including the media environment and market. Local media, including local newspapers and local broadcasting stations are no exception to such change. In addition, as the traditional concept of locality, which is based on geographic space and boundary, evolves into a more multi-layered and complex concept of locality due to the development of transportation and communication technology, local media have been called on to newly establish the concept of locality in the changing media environment and required to seek their own way of survival and development. Beginning from this background, the current study conducted in-depth interviews with eight local newspaper reporters, including reporters from local newspapers and local correspondents of nation-wide newspapers. In the interviews with the reporters, the researchers asked several pivotal and probing questions, including those regarding the concept of locality they have in mind as local reporters, the meaning of the existence of local media, the current crisis and its causes surrounding their medium, and possible alternatives in their struggle for existence. After analysis, the researchers found that the interviewees from local newspapers are still sticking to the region-based traditional concept of locality and recognize themselves as chroniclers of local issues and history, advocates of the local people, and defenders of local interests against the central government. On the one hand, however, they confessed that the current local media crisis was caused not only by the external environment, such as increase of online news media, portal news, and breaking-news competition, but also internal problems, for example, the conservative atmosphere of their organization and internal resistance toward work environment changes. In addition, the interviewees suggested the necessity of crossover media production and deviations from existing practices. For example, newspaper companies need to have the ability to create and provide video content to their subscribers through different channels, such as YouTube, even though they have been known as newspaper companies through the decades in their respective regions. However, the researchers were not able to catch the recognition of neo-localism or hyper-localism, which have been suggested as new directions for the local media, from the interviewees. In summary, in order for the local media to overcome the current crisis and find a new way of survival and prosperity, it is recommended that they evolve their conception of locality into a multi-faceted one and become aware of new trends involving media localism.