[????????] ?? ???????? ??

¢ñ. ??? ??
1. ??? ?? 1
2. ??? ???? ?? 1
3. ??? ???? 1

¢ò. ??? ???????
1. ???? ?? 2
2. ??(Marshall)? ???? 2
3. ????(Pavlov)? ???? 3
4. ????(Freud)? ?????? 3
5. ???(Veblenian)? ?????? 4
6. ???(Allport)? ??-?????? 4
7. ???(Kotler)? ?????? 4

¢ó. ?????? ????
1. ???¡¤????(Howard-Sheth Model) 5
2. ????(Nicosia) ?? 6
3. ??????(Andreasen Model) 7
4. ????(Kerby Model) 8
5. ??-???-?????(EKBModel) 8
6. ??? ????????(Sheth's Industrial Buying Behavior Model) 9
7. ???¡¤??? ???????? 11

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