P&G ? ????? - ???????? ???? -

1. ????

? ?? ??? ??? ?? -?? ????? ??-, ???, ???????, CEO Information ?9?, 1995.10.18
? ???? ?? ?? ?? -?? ?????? ???? ??-, ???, ???????, CEO Information ?69?, 1996.12.18
? TV??? ??? ??? ????, ???????, ???????, CEO Information ? 441?, 2004.03.10
? ????? ????, ??? ??????? ???, ???????, 1994.11.28, pp244
? ????? ?? ??, ???, LG?????, CEO Report, 2006.03.17
? ??? ??? ??, ???, LG?????, CEO Report, 2005.06.10
? ??? ???? 3? ?? ?? ???, ???, LG?????, ????, 2007.06.25
? ?? ??? ??, ???, LG?????, CEO Report, 2006.05.04
? ????? ??? ??? ???? ??, ???, LG?????, ????, 2006.04.14
? ???? ??? ??? 5?? ??, ???, LG?????, ????, 2005.11.30
? ??? ???? ????, ???, LG?????, ????, 2004.12.03
? ??? ????, ??? ???, Éú®bÐÔ³ö°æ, 1997.07
? ??? ??? ?? 1, ???, ???, 2000.02.28
? ??? ?? MBA ???, ??? ???, ??? ?, ?????, 2008.04.14, pp328
? ??? ???? 101?? ??, ???, ????, 2000.01.01, pp341
? ??? ?? ??? CEO, ???, ???????, 2001.04.01, pp282


2. ????

? ???? ??: ?????, P&G
? ?????
? 1971? ??? ??? ¡®???¡¯? ????? ?? ??? ?? ??
? ??? ??? ?????? ????? 100%
? 1975? ???? ??? ???? ?????? ?? 1995? ???? ???? ??? ¡®???¡¯? ?????? ??? ??