뷰티산업, 화장품산업,의류산업의 SWOT분석 (전략경영성공사례)

Ⅰ. 서론··································································································(1)
1.1 현황분석 및 문제 제기············································································1
1.2 연구의 목적 및 전개 방법·······································································1

Ⅱ. 본론··································································································(2)
2.1 뷰티산업································································································2
(1) 뷰티산업의 정의·····················································································2
(2) 뷰티산업의 비전·····················································································2
(3) 뷰티산업의 문제점··················································································2
(4) 뷰티산업의 SWOT전략············································································3
2.2 화장품산업·····························································································4
(1) 화장품산업의 정의··················································································4
(2) 화장품산업의 문제점···············································································4
(3) 화장품산업의 SWOT 전략········································································5
2.3 의류 산업·······························································································6
(1) 의류산업의 정의·····················································································6
(2) 의류산업의 의의·····················································································6
(3) 의류산업의 특징 ···················································································6
(4) 의류산업의 SWOT 전략···········································································7

Ⅲ. 전략경영 성공사례·················································································(8)
3.1 뷰티산업‘블루클럽’성공사례······································································8
(1) 블루클럽의 기업소개···············································································8
(2) 블루클럽의 성공요인···············································································8
3.2 화장품산업‘한스킨’ 성공사례·····································································9
(1) 한스킨 기업소개·····················································································9
(2) 한스킨의 성공요인··················································································9
3.3 의류사업 ‘UNIQLO’의 성공사례 ······························································10
(1) UNIQLO의 기업소개··············································································10
(2) UNIQLO의 성공요인··············································································10

Ⅳ. 결론···································································································(11)
4.1 연구의 요약 및 결론··············································································11
4.2 참고문헌······························································································12

►작성후기 ·······························································································(12)