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¡¤ 1) Danny Newman, Subscribe Now, Building Arts Audiences through Dynamic Subscription Promotion, New York : Theatre Communications Group. Inc. 1977, 1983
¡¤ 2) Bradley G. Morison and Julie Gordon Dalgleish, ¡°Wating in the Wings, A Larger Audience for the Arts and How to Develop It, New York : American Council for the Arts, 1987, 1993
¡¤ 3) Louis Bergonzi and Julia Smith, "Effects of Arts Education on Participation in the Arts", Research Division Report of National Endowment for the Arts, California : Seven Locks Press, 1996
¡¤ 4) Scheff, Jonanne & Kotler, Philip, "Standing Room Only, Strategies for Marketing the Performing Arts", Boston : Harvard Business School Press, 1997
¡¤ 5) ¡°???? ????? ?? ??? ?? ??¡¯, ?? ???? ???????, 1998. 8. 23
¡¤ 6) ???, ??? ??? ??? ? ??? ?? ??, 1997, ?????? ?? ?? ??
¡¤ 7) ???, ??? ???? ? ÃÀ‡ø ???? ??? ? ?? ?? ??? ?? ??, 1998, ????? ???? ??
¡¤ 8) ???, ??? ??????? ?? ??? ????, 1998, ?????? ?10?