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Samsung electronics is very well known company not only in Korea, but also in the World. From the luxury type of refrigerator to the tiny high tech cellular phone, their business areas are very wide. However, most of us remember the No.1 Samsung, not for refrigerator, not for the cellular phone (even though they had been almost near). No 1 myth in ¡®Semi Conductor¡¯ business makes us to remember the Samsung as the real No 1 in the world.

As you know well, not many Korean companies achieve and stay in No 1 in the world. Even though some could be No 1, but many of those performances were base on the low cost linked with cheap labor. (Now those days were gone. Korean could not be a supplier of cheap labor any more.) However semi conductor business is very different. It is based on the high intensity of capital and high technology. How Samsung can be successful without any cumulative technology and capital? And also how can they maintain it for more than 10 years? Adding on above, another more important subject for us is ¡®they will continue or not¡¯. In spite of their much effort, until now we are not sure to say ¡®they will¡¯.