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Introducing StarbucksFive forces modelCoffee IndustrySWOT AnalysisMarketing StrategyTable of contentsTable of contentsCompany started in 1971 in Seattle, WashingtonProducts sold include: beverages - pastrieswhole coffee beans - coffee-related retail itemsIntroduction of StarbucksMore than25 years ago, Howard Schultz hit on the idea of bringing a European-style coffeehouse to the rest of the word.on of StarbucksThe Starbucks ExperienceStarbucks gives customers what it calls “ third place ”A place away from workIntroduction of StarbucksIntroduction of StarbucksOur mission : to inspire and nurture the human spirit one person, one cup and one neighborhood at a time.Our Coffee - It has always been, and will always be, about quality. Our Partners - We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers - When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Our Stores - It’s about enjoyment at the speed of life sometimes slow and savored, sometimes faster. Always full of humanity.