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History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry

Prospect of Travel Industry
Increasing of direct dealing
between buyers and suppliers (e.g. Hotel & Airline)
Diversification of airline tickets’ sales approaches
Entry of diverse markets
Entry of foreign country agency
Diversification of travel Products
New type of travel

Prospect of Korean tourism markets
Rapid growth of internet marketing
Expansion of several travel markets
Rapid growth of female market and silver market
Increasing of special offer products
Changing of customers’ need

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Five Force Models
New entrants
Low
Initial amount of capital requirement is low
Hana Tour’s High brand power
Good distribution structure
Rivalry
Moderate to high
High market dominance
Hot rivalry on high rank agencies