????? ????, ????? ???, ????? ????, ????? ??????, ????? ?????, ????? ????, ????? ???? ??, ???? ?? ??

??? ??? ??? ?????? ?? ??? ??? ???? ??? ??? ??? ??? ????? ?????? ???? ????. ?? ??? ??? ??? ?? 2?? ???? ??? ????? ?????? ??? ??? ???? ???? ??? ??? ????. ??? ???? ?? ??? ????? ??? ???? ?????? ???? ?????? ??? ?? ??????? ??? ?? ?? ????? (1) Õý? ????(??? ???), (2) ???? Ÿo(??? Ÿo), (3) ?(Ø“)? ????(???? ???)? 3??? ? ? ??. ??? ??? ???? ???? ???? ??? ??? ????? ??? ????? ????? ???, ?? ????? ??? ????? ??? ????? ???? ?? ???? ?? ?? ???? ???? ???? ??? ??? ???(incremental diversification)?? ???. ??? ?? ??? ??? ??? ????? ???? ?? ???? ??? ????? ??? ?? ? ??? ?? ??? ? ?? ??? ??? ??? ??? ???? ??? ??? ? ??? ??? ??? ???(innovative diversification)?? ??? Levinthal? March(1981)? ??? ??(intensive search)? ??? ??(extensive search), Prahalad(1993)? leverage? stretch, Miles? Snow(1978)? ??? ??? ??? ??, Jovanovic? Rob(1990)? innovation? refinement, Ùã ÐÅÇç? ×ôÌÙ·¼ÐÛ(1988)? ??? ??? ??? ??, ¼ªÔ­Ó¢˜ä(1986)? ???? ??? ???? ??? ?? ?? ??? ???? ? ? ??.