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�� ??? ?????? ???? ???? : ???, ????? ?? ???? = A study on strategies of the multilateral Mega-Wholesalers For entry into China : Focused on E-Mart and Lotte Mart Casestudies ???,[2011]
�� ???? ?????? ????? ??? ?? : - ?????? ?????? ???? - = The Effects of Servise Quality of Discount Stores on Customer Satisfaction : Based on Korean and Chinese Consumers ???,[2010]
�� ??? ??? ????? ???? ? ?????? ??? ??? ?? ???? : ??? ??? ????? ???? = The influence of service quality on store image, customer satisfaction, reusing intention ???,[2009]
�� ?? ??? ???? ?? ??? ???? = Study on the Successful Entry Strategy of the Korean Firms in China. AN, JING YUE,[2009]
�� ?? ????? ???? ???? ??? ??? ???,[2011]
�� ?? ?????? ??? ?????? ??? ?? ?? : ???? ???? ???? ???? ???,[2008]
�� ?��? ?????? ????? ???? : ???? ???? ?? ???? ????? ????? ???? = A Comparative Analysis of Service Quality Discount Stores between Korean and Chinese ??, [2010]
�� ??? ?????? ???? ???? ?? ?? : ???, ???, ???? ???? ???,[2009]
�� ?????? ???? ????? ?? ?? = A study on the Strategy of Hypermarket entering Chinese market ??,[2010]
�� ?? ???? ?? ??? ?? ??? ?? ??? ?? ????,[2010] [????]
�� ???? ????????? ?? ??? ?? ???,[2010]
�� ?????? ????? ?? ???? ?? ?? : ??????? ????? ???? ???,[2005]
�� ???? ?????? ????? ??? ??? ?? ?? : ???? ???? = Localization of strategic business research of multinational companies in China : with the retail industry as an example ?, ?,[2009]
�� ???? ??? ??? ??? ??? ?? : ??????? ? ??? ???? ???? = (The) Effect of Retail Service Quality on Consumer Satisfaction: Moderating Effects of Consumer Ethnocentrism and Perceived Localization ???, [2010]
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