Burger King vs McDonald’s

First, BurgerKing and Mcdonald’s have differences in their products. BurgerKing focs on high quality burger, but Mcdonald’s provide various menu. As we have seen from BurgerKing’s slogan-BURGER KING, WHERE TASTE IS KING, they concentrate on delicious burger itself. The price of their main item, Whopper, is 5400won in Korea. On the otherhand, the price of Mcdonald’s most popular menu, Big Mac, is 4100won, which is 25% lower than Whopper. Furthermore, Mcdonald’s provide lunch time discount, so the overall price of Mcdonald’s is more lower than BurgerKing. In addition, Mcdonald’s provide extensive menu in comparison with BurgerKing. BurgerKing also sell kind of side menu of course, but coffee or ice cream in BurgerKing do not have any features. Whereas in Mcdonald’s, not only burger but also side menu have particular brand name. For example, Mcdonald’s named their menu as their own brand like McCafe, McNugget and McFlurry. These brand names can make people remember Mcdonald’s first when they think about hamburger and other menus and contribute to construct the first class image of Mcdonald’s more firmly.