영어 에세이 경영학 하��투어 상품 판매 판촉 전략 분석 business and management

Hanatour is the largest travel agency in South Korea with about 2000 employees, 13 affiliations and 24 global networks.1 It was established in 1993 and offers high quality service to customers compared to its competitors, through specialized man-power and its efficiency. Hanatour has been in the leading position in the Korean travel industry since 1998. The company provides hundreds of inbound and outbound tours.

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Hanatour’s strengths are a huge customer base, good reputation and quality advertising & promotion, but there are some problems and possible threats which result in low sales.
Training programs need to be improved for more competent staff. Staff needs to be taught more communication skills. Staff’s motivation needs to be enhanced to encourage them to work harder.
Hanatour also needs to use their opportunities and strengths to its advantage. With the affiliation with KoryuTour, Hanatour needs to provide special pilgrimage tours for all the three religious groups. Moreover, young potential pilgrims need to be attracted with good advertising and effective promotions.