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1. About Merck
2. PEST Analysis
3. PEST Backup data
4. 5 Forces Model
5. STP
6. STP Backup data
7. Value Chain
8. The core values-Backup data
9. The Comparison With Other Inc.
10. Abbott & Roche Backup data
11. ??? ??
12. ???? ??
13. Ansoff Matrix
14. BCG Portfolio Analysis
15. Merits& Demerits????
About Merck ¡
Background
- Merck was founded by George Merck in 1891.
- Merck & Co., Inc., is a research-driven pharmaceutical products and services company headquartered in Whitehouse Station, New Jersey.
2) Mission
- Merck¡¯s mission to provide innovations and solutions that improve the quality of life and satisfy customer needs.????
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