[??] CRM

1. CRM? ??
customer relationship management(marketing)? ??? ????? '??????'?? ??, ??? ??? ??? ?.?? ??? ??¡¤??? ?? ?? ??? ????? ?? ??? ????? ?? ??? ??? ??¡¤??¡¤???? ????.
CRM? ??? ?? ??? ???? ??? ??? ????? ??? '?????? ¡ú ?????? ¡ú ???? ?? ¡ú???? ???'? ?? ???? ??? ??? ????? ???? ???? ??? ??? ?????? ?? ?? ??? ??? ?????, ??? ??? ?? ??? ?? ?? ????? ???, ???(Customization)?? ??? ??? ???? ???? ??? ??? ????? ?? ???? ???? ??? ????? ???? ??????.
?, ???? ????? ??? ???? ??? ? ?? 1?? ???? ???? ??? ????? ????.
?? ????? ?? ???? ??? ?? ??? ????? ????? ??? ?? ? ??? ?? ???? ??(¿Ú‚÷)? ?? ??? ??? ??? ???? ???? ?? ????? ?? ??? ? ??. ??? ?? ??? ???? ???? ?? ??? ???.

2. CRM? ????
CRM? ??? ??? ?????? ???(DB marketing)? ??? ???(one-to-one marketing), ?????(relationship marketing)?? ??? ???? ???? ???? ???.
?????? ???? ???? ??????, ???? ??, ??????, ???? ???, ?? ???? ?? ???? ??? ??? ????? ???? ????.
?? ???? ???? ??? ????? CRM? ???? ???? ??? ????? '? ? ??? ????'? ?? ?? ??? ???, ?????? ?? ??? ??? ????? ???.