광고모�� 정리

· ‘광고학개론(2010)(개정판)’-이명천 (AIDA 모형)
· https://books.google.co.kr/books?id=qZhwAgAAQBAJ&pg=PA230&dq=aida%EB%AA%A8%ED%98%95&hl=ko&sa=X&ved=0ahUKEwio3Lq8ntPeAhVE6LwKHa4SDs0Q6AEILDAB#v=onepage&q=aida%EB%AA%A8%ED%98%95&f=false
· ‘콘셉트의 에너지 법칙: 커뮤니케이션이해총서’-오창일 (AIDMA 모형)
· https://books.google.co.kr/books?id=hl60DAAAQBAJ&pg=PT109&dq=aidma%EB%AA%A8%ED%98%95&hl=ko&sa=X&ved=0ahUKEwj1pc-4n9PeAhWMgbwKHVlZANkQ6AEIJzAA#v=onepage&q=aidma%EB%AA%A8%ED%98%95&f=false
· https://wlgid0727.blog.me/120204368642 (Lavidge&Steiner 모형)
· ‘광고학 개론(2016년 개정판)’-이명천·김요한 (DAGMAR 모형)
· https://books.google.co.kr/books?id=O3m2CwAAQBAJ&pg=PT517&lpg=PT517&dq=dagmar+%EB%AA%A8%ED%98%95&source=bl&ots=0k3lwvDl58&sig=sQhSoLw2O56Nb4hGsA1dYIr5QHk&hl=ko&sa=X&ved=2ahUKEwiD7N-inNPeAhVGf7wKHQ2PBVcQ6AEwDXoECAgQAQ#v=onepage&q=dagmar%20%EB%AA%A8%ED%98%95&f=false
· https://www.slideshare.net/kangnal/ss-9696350 (혁신-수용 모형)
· http://www.daytraders.co.kr/stock_study/biz.mk.co.kr/biznews/school/school_basic.php-gubun=1&level1=7&level2=4.htm