고려대학껓 식품자원경제학 식품마케팅 리포트(고등어 경제성 평가)

Ⅰ. Background

After the Fukusima nuclear power plant explosion, all around the japanese sea is polluted. For this reason Japaness seafood import is prohibited globally. So, seafood’s price is going to high and this make significant shock to korea. Of course, korea import seafood(especially mackerel) from Norway, but Japan is also a big seafood trade country to korea. To less effected by global seafood shock, I need to figure out the optimal point of Korea(aspect of the Korea = monopoly enterprise).

<Table 1> Major exportation and importation nations(mackerel)

※ Source : Statistic of the Ministry of Maritime Affairs and Fisheries

Using the example of mackerel which is most consumed seafood in korea, analyzing the korean monopoly enterprise(producer) optimal producing mackerel point and retailer’s how they maximize their profit.
To analyzed korean monopoly enterprise(producer), I will use the logistic function(to figure out optimal time to capture and number of mackerel recovery point) and the function of Hamiltonian. On the retailer’s aspect, I will use the elasticity of cost with respect to quantity and profit maximizing retailer function.