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Communication Research Method_๋…ผ๋ๅฉ ๋ณ€์ˆ˜ ๋ถ„์„

"Communication Research Method_๋…ผ๋ๅฉ ๋ณ€์ˆ˜ ๋ถ„์„"์— ๋Œ€ํ•œ ๋‚ด์šฉ์ž…๋‹ˆ๋‹ค.
4 ํŽ˜์ด์งฟ’
์›Œ๋“œ
์ตœ์ดˆ๋“ฑ๋ก์ผ 2022.08.24 ์ตœ์ข…์ ฟ’์ž‘์ผ 2022.04
4P ๋ฏธ๋้ฉ๋ณด๊ธฐ
Communication Research Method_๋…ผ๋ๅฉ ๋ณ€์ˆ˜ ๋ถ„์„
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ๋ชฉ์ฐจ

    1. Complete this table.
    2. Identify the type of hypothesis or research question and provide your reason briefly.

    ๋ณธ๋ๅฉ๋‚ด์šฉ

    Variable

    Conceptual definition

    Operational definition

    Type of operational definition: Experimental vs. measured

    Type of variable:
    - IV vs. DV
    - Continuous vs. categorical
    - Active vs. attribute

    Screen size

    a marginal difference in wearable media technology

    Large or small๋กœ ์ธก์ •๋œ๋‹ค.

    Measured

    - IV
    - Categorial
    - Active

    ์ฐธ๊ณ ์ž๋ฃŒ

    ยท Kim, K. J. (2017). Shape and size matter for smartwatches: Effects of screen shape, screen size, and presentation mode in wearable communication. Journal of Computer-Mediated Communication, 22, 124-140.
  • Easy Ai ์š”์•ฝ

    ์ด ๋ฌธ์„œ๋Š” ์Šค๋งˆํŠธ์›Œ์น˜์˜ ํ™”๋ฉด ํฌ๊ธฐ, ํ™”๋ฉด ๋ชจ์–‘, ์ •๋ณด ์ œ๊ณต ๋ฐฉ์‹์ด ์‚ฌ์šฉ์ž์˜ ์ง€๊ฐ๋œ ๋งค๋ ฅ์„ฑ, ํ†ต์ œ๊ฐ, ์ •๋ณด ์ฒ˜๋ฆฌ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์‹คํ—˜์ ์œผ๋กœ ๊ฒ€์ฆํ•˜๊ณ  ์žˆ๋‹ค. ์—ฐ๊ตฌ ๊ฒฐ๊ณผ, ํฐ ํ™”๋ฉด์˜ ์Šค๋งˆํŠธ์›Œ์น˜๊ฐ€ ์ž‘์€ ํ™”๋ฉด๋ณด๋‹ค ์ง€๊ฐ๋œ ๋งค๋ ฅ์„ฑ๊ณผ ํ†ต์ œ๊ฐ์ด ๋†’์€ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ๋˜ํ•œ ํฐ ํ™”๋ฉด์ผ์ˆ˜๋ก ์ •๋ณด ์ฒ˜๋ฆฌ์— ๋Œ€ํ•œ ์‚ฌ๊ณ ์˜ ๊นŠ์ด๊ฐ€ ๋‚ฎ์€ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ๋ฐ˜๋ฉด ํ™”๋ฉด ๋ชจ์–‘์˜ ๊ฒฝ์šฐ ๋‘ฅ๊ทผ ๋ชจ์–‘์ด ๊ฐ์ง„ ๋ชจ์–‘๋ณด๋‹ค ์ง€๊ฐ๋œ ๋งค๋ ฅ์„ฑ๊ณผ ํ†ต์ œ๊ฐ์ด ๋†’์€ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ์ •๋ณด ์ œ๊ณต ๋ฐฉ์‹์— ์žˆ์–ด์„œ๋Š” ํ…์ŠคํŠธ์™ฟ’ ์ด๋ฏธ์ง€๋ฅผ ํ•จ๊ป˜ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ํ…์ŠคํŠธ๋งŒ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค ๊ธ์ •์ ์ธ ํ‰๊ฐ€๋กœ ์ด์–ด์กŒ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋Š” ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ํ–ฅ์ƒ์„ ์œ„ํ•œ ์Šค๋งˆํŠธ์›Œ์น˜ ๋””์ž์ธ์— ์‹ค์šฉ์ ์ธ ์‹œ์‚ฌ์ ์„ ์ œ๊ณตํ•œ๋‹ค. ํ™”๋ฉด ํฌ๊ธฐ์™ฟ’ ๋ชจ์–‘, ์ •๋ณด ์ œ๊ณต ๋ฐฉ์‹์„ ์ ์ ˆํžˆ ํ™œ์šฉํ•˜์—ฌ ์‚ฌ์šฉ์ž์˜ ์ง€๊ฐ๋œ ๋งค๋ ฅ์„ฑ๊ณผ ํ†ต์ œ๊ฐ์„ ๋†’์ด๊ณ  ์ •๋ณด ์ฒ˜๋ฆฌ ๊ณผ์ •์„ ๊ฐœ์„ ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋‹ค. ๋‚˜์•„๊ฐ€ ์ด ์—ฐ๊ตฌ๋Š” ์Šค๋งˆํŠธ์›Œ์น˜์™ฟ’ ๊ฐ™์€ ์›จ์–ด๋Ÿฌ๋ธ” ๊ธฐ๊ธฐ์˜ ์‚ฌ์šฉ์„ฑ ํ–ฅ์ƒ์„ ์œ„ํ•œ ์‹คํ—˜์  ์ ‘๊ทผ์˜ ๋ชจ๋ฒ” ์‚ฌ๋ก€๋กœ ํ‰๊ฐ€๋  ์ˆ˜ ์žˆ๋‹ค.
  • ์ž๋ฃŒํ›„๊ธฐ

    Ai ๋ฆฌ๋ทฐ
    ์Šค๋งˆํŠธ์›Œ์น˜์˜ ํ™”๋ฉด ํฌ๊ธฐ, ๋ชจ์–‘, ์ •๋ณด ์ œ๊ณต ๋ฐฉ์‹์ด ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์‹คํ—˜์ ์œผ๋กœ ๊ฒ€์ฆํ•œ ์—ฐ๊ตฌ๋กœ, ์‚ฌ์šฉ์ž ์ค‘์‹ฌ์˜ ์Šค๋งˆํŠธ์›Œ์น˜ ๋””์ž์ธ์„ ์œ„ํ•œ ์‹ค์šฉ์ ์ธ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•œ๋‹ค.
    • ์ž์ฃผ๋ฌป๋Š”์งˆ๋ๅฉ์˜ ๋‹ต๋ณ€์„ ํ™•์ธํ•ด ์ฃผ์„ธ์š”

      ํ•ดํ”ผ์บ ํผ์Šค FAQ ๋”๋ต–๊ธฐ

      ๊ผญ ์•Œ์•„์ฃผ์„ธ์š”

      • ์ž๋ฃŒ์˜ ์ •๋ณด ๋ฐ ๋‚ด์šฉ์˜ ์ง„์‹ค์„ฑ์— ๋Œ€ํ•˜์—ฌ ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๋ณด์ฆํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํ•ด๋‹น ์ •๋ณด ๋ฐ ๊ฒŒ์‹œ๋ฌผ ์ €์ž‘๊ถŒ๊ณผ ๊ธฐํƒ€ ๋ฒ•์  ์ฑ…์ž„์€ ์ž๋ฃŒ ๋“ฑ๋ก์ž์—๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ž๋ฃŒ ๋ฐ ๊ฒŒ์‹œ๋ฌผ ๋‚ด์šฉ์˜ ๋ถˆ๋ฒ•์  ์ด์šฉ, ๋ฌด๋‹จ ์ „์žฌโˆ™๋ฐฐํฌ๋Š” ๊ธˆ์ง€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
      • ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๊ตฌ๋งค์ž์™ฟ’ ํŒ๋งค์ž ๋ชจ๋‘๊ฐ€ ๋งŒ์กฑํ•˜๋Š” ์„œ๋น„์Šค๊ฐ€ ๋˜๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•„๋ž˜์˜ 4๊ฐ€์ง€ ์ž๋ฃŒํ™˜๋ถˆ ์กฐ๊ฑด์„ ๊ผญ ํ™•์ธํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
        ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
        ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ

    ์ฐพ์œผ์‹œ๋˜ ์ž๋ฃŒ๊ฐ€ ์•„๋‹Œ๊ฐ€์š”?

    ์ง€๊ธˆ ๋ณด๋Š” ์ž๋ฃŒ์™ฟ’ ์—ฐ๊ด€๋˜์–ด ์žˆ์–ด์š”!
    ์™ผ์ชฝ ํ™”์‚ดํ‘œ
    ์˜ค๋ฅธ์ชฝ ํ™”์‚ดํ‘œ
    ๋ฌธ์„œ ์ดˆ์•ˆ์„ ์ƒ์„ฑํ•ด์ฃผ๋Š” EasyAI
    ์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค์˜ ๋ฐฉ๋Œ€ํ•œ ์ž๋ฃŒ ์ค‘์—์„œ ์„ ๋ณ„ํ•˜์—ฌ ๋‹น์‹ ๋งŒ์˜ ์ดˆ์•ˆ์„ ๋งŒ๋“ค์–ด์ฃผ๋Š” EasyAI ์ž…๋‹ˆ๋‹ค.
    ์ €๋Š” ์•„๋ž˜์™ฟ’ ๊ฐ™์ด ์ž‘์—…์„ ๋„์™ฟ’๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์ฃผ์ œ๋งŒ ์ž…๋ ฅํ•˜๋ฉด ๋ชฉ์ฐจ๋ถ€ํ„ฐ ๋ณธ๋ๅฉ๋‚ด์šฉ๊นŒ์ง€ ์ž๋™ ์ƒ์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์žฅ๋ฌธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ณ  ๋น ๋ฅด๊ฒŒ ์ž‘์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์Šคํ† ์–ด์—์„œ ๋ฌด๋ฃŒ ์บ์‹œ๋ฅผ ๊ณ„์ •๋ณ„๋กœ 1ํšŒ ๋ฐœ๊ธ‰ ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋ฐ”๋กœ ์ฒดํ—˜ํ•ด ๋ณด์„ธ์š”!
    ์ด๋Ÿฐ ์ฃผ์ œ๋“ค์„ ์ž…๋ ฅํ•ด ๋ณด์„ธ์š”.
    - ์œ ์•„์—๊ฒŒ ์ ํ•ฉํ•œ ๋ฌธํ•™์ž‘ํ’ˆ์˜ ๊ธฐ์ค€๊ณผ ํŠน์„ฑ
    - ํ•œ๊ตญ์ธ์˜ ๊ฐ€์น˜๊ด€ ์ค‘์—์„œ ์ •์‹ ์  ๊ฐ€์น˜๊ด€์„ ์ด๋ฃจ๋Š” ๊ฒƒ๋“ค์„ ๋ฌธํ™”์  ๋ฌธ๋ฒ•์œผ๋กœ ์ •๋ฆฌํ•˜๊ณ , ํ˜„๋Œ€ํ•œ๊ตญ์‚ฌํšŒ์—์„œ ์ผ์–ด๋‚˜๋Š” ์‚ฌ๊ฑด๊ณผ ์‚ฌ๊ณ ๋ฅผ ๋น„๊ตํ•˜์—ฌ ์ž์‹ ์˜ ์˜๊ฒฌ์œผ๋กœ ๊ธฐ์ˆ ํ•˜์„ธ์š”
    - ์ž‘๋ณ„์ธ์‚ฌ ๋…ํ›„๊ฐ
    ํ•ด์บ  AI ์ฑ—๋ด‡๊ณผ ๋Œ€ํ™”ํ•˜๊ธฐ
    ์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
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    AI ์ฑ—๋ด‡
    ์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค AI ์ฑ—๋ด‡์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ด ๊ถ๊ธˆํ•˜์‹ ๊ฐ€์š”?
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