오��리 기업분석 보고서

· Ferguson, K. (2019, March 13). Oatly: How the perfect marketing mix made them one of the most innovative brands in the world | The Brand Blog. https://www.thebrandblog.co.uk/oatly-how-the-perfect-marketing-mix-made-them-one-of-the-most-innovative-brands-in-the-world/
· Fiedler, P. (2018, September 13). Oatly’s Marketing Strategy — Unveiling the Hype! - Mission.org. Medium. https://medium.com/the-mission/oatlymarketingadcampaign-eeae9250c018
· Hughes, D. (2021, March 29). The ‘Back To Basics’ Marketing Success of Oatly. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-back-to-basics-marketing-success-of-oatly
· Miashkova, J. (2021, December 1). The marketing genius of Oatly: A case study. Awario Blog. https://awario.com/blog/oatly-marketing-case-study/
· Packer, P. (2021, March 10). Oatly Announces Partnership With Starbucks. Delimarket News. https://www.delimarketnews.com/whats-store/oatly-announces-partnership-starbucks-LuigiBonini-Toni-Petersson/peggy-packer/wed-03102021-0902/11279
· Parameshwarappa, L. (2022, January 7). Green marketing strategy of Oatly - Likhit Parameshwarappa. Medium. https://likhit-p19.medium.com/green-marketing-strategy-of-oatly-f8b4d6539fc9
· Phelps, S. (2021, November 2). “This tastes like sh*t! Blah!” Oatly highlights a negative piece of customer feedback to make a point. Stan Phelps. https://stanphelps.com/this-tastes-like-sht-blah-oatly-highlights-a-negative-piece-of-customer-feedback-to-make-a-point/
· Schroder, C. (2022, November 18). How Oatly Became an International Success. Latana. https://latana.com/post/oatly-deep-dive/
· Yuen, S. (2019, April 10). Simon Yuen. https://www.marketing-interactive.com/oatly-creates-chinese-character-to-promote-plant-based-milk
· Oatly page, https://www.oatly.com/
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