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Case Study1_Management Communication_Dentech

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????? 2023.02.04 ????? 2022.06
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Case Study1_Management Communication_Dentech
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    1. ¡°È¡³¤²¹¶Ì¡± ???? : Focus on Strengths and cover weakness
    2. Focus on Strength - ESS Program-
    3. Cover Weakness - R&D Investment-

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    Does it effective to learn Sales techniques through direct experience?
    There is a risk for fall down the business with untrained first-line sales manager

    Increased Business Expenses
    Compensation to customers for defective product & Service
    The cost of defending the company against lawsuits from the consumers who purchased faulty products

    Loss of Customers
    Cannot produce high-quality products and service

    The Negative Effects of a Lack of Training in the Workplace by Tina Amo

    ¡°If your first-line management is broken, the entire sales force will be ineffective.¡±

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    ? ??? Dentech? ????? ??? ?? ??? ??? ?? ????. Dentech? ?? ? ?? ??? ?? ???? 7.6%? ?? ?? ???? ???? ?? ???? ??????. ??? ?? ??? ??? R&D ?? ??? ??? ?? ??? ?? ??? ??? ?????.

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    ??? ??? ??? ?? Dentech? ?? ??? ??? ???? ?? ??? ??? ??? ?? ????? ??? ????, 2025??? 6% ?? ???? ???? Top 5 ?? ??? ??? ??? ? ?? ??? ?????.
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