영�� ) Real-world business problem -problems that occur in the business environment (or

영��과제
1. Real-world business problem -problems that occur in the business environment (or the workplace) and can be solved through data analytics.
Example 1) The effectiveness of your online ads too low given the input
Example 2) Consumer satisfaction with new fashion products is low
2. Research purpose
- The main purpose of your research plan.
Example 1) Explore factors to modify to the effectiveness online ads.
Example 2) Explore product attributes to refine to improve consumer satisfaction.
3. Data
- Overview of data needed for research purposes.
- Why do you need this type of data for your research?
- What elements or variables should be in the data?
- How can you collect the dat? ( Data collection method)
Example 1) I will collect review text from social network platforms to detect factors that consumers value.
Example 2) I will use consumer data, such as purchase data.
from internal database.
4. Model
- Statistical model or data analytics approach to solve the problem.
- Why do you use this statistical model or approach for your research?
- Can the model effectively analyze the data that you proposed?
Example 1) I will utilize natural language processing (NLP)-based approach to extract business insight from review text data.
Example 2) I will perform the liner regression model to figure out the effect of influencing factors on consumer behavior.
5. Expected results or implications
- With the proposed research framework (data and model). What are the expected implications?
Example 1) I expect this research to find additional factors that we need to consider for creating effective online ads.
Example 2) I expect this research to find that demographic variables
(e.g..occupation) can affect consumer satisfaction with our new fashion products.