DIAMOND
DIAMOND ๋“ฑ๊ธ‰์˜ ํŒ๋งค์ž ์ž๋ฃŒ

์˜๋ๅฉ ) Real-world business problem -problems that occur in the business environment (or

์˜๋ๅฉ๊ณผ์ œ 1. Real-world business problem -problems that occur in the business environment (or the workplace) and can be solved through data analytics. Example 1) The effectiveness of your online ads too low given the input Example 2) Consumer satisfaction with new fashion products is low 2. Research purpose - The main purpose of your research plan. Example 1) Explore factors to modify to the effectiveness online ads. Example 2) Explore product attributes to refine to improve consumer satisfaction. 3. Data - Overview of data needed for research purposes. - Why do you need this type of data for your research? - What elements or variables should be in the data? - How can you collect the dat? ( Data collection method) Example 1) I will collect review text from social network platforms to detect factors that consumers value. Example 2) I will use consumer data, such as purchase data. from internal database. 4. Model - Statistical model or data analytics approach to solve the problem. - Why do you use this statistical model or approach for your research? - Can the model effectively analyze the data that you proposed? Example 1) I will utilize natural language processing (NLP)-based approach to extract business insight from review text data. Example 2) I will perform the liner regression model to figure out the effect of influencing factors on consumer behavior. 5. Expected results or implications - With the proposed research framework (data and model). What are the expected implications? Example 1) I expect this research to find additional factors that we need to consider for creating effective online ads. Example 2) I expect this research to find that demographic variables (e.g..occupation) can affect consumer satisfaction with our new fashion products.
4 ํŽ˜์ด์งฟ’
ํ•œ์้œ์˜คํ”ผ์Šค
์ตœ์ดˆ๋“ฑ๋ก์ผ 2024.08.16 ์ตœ์ข…์ ฟ’์ž‘์ผ 2024.07
4P ๋ฏธ๋้ฉ๋ณด๊ธฐ
์˜๋ๅฉ ) Real-world business problem -problems that occur in the business environment (or
  • ๋ฏธ๋้ฉ๋ณด๊ธฐ

    ์†Œ๊ฐœ

    ์˜๋ๅฉ๊ณผ์ œ
    1. Real-world business problem -problems that occur in the business environment (or the workplace) and can be solved through data analytics.
    Example 1) The effectiveness of your online ads too low given the input
    Example 2) Consumer satisfaction with new fashion products is low
    2. Research purpose
    - The main purpose of your research plan.
    Example 1) Explore factors to modify to the effectiveness online ads.
    Example 2) Explore product attributes to refine to improve consumer satisfaction.
    3. Data
    - Overview of data needed for research purposes.
    - Why do you need this type of data for your research?
    - What elements or variables should be in the data?
    - How can you collect the dat? ( Data collection method)
    Example 1) I will collect review text from social network platforms to detect factors that consumers value.
    Example 2) I will use consumer data, such as purchase data.
    from internal database.
    4. Model
    - Statistical model or data analytics approach to solve the problem.
    - Why do you use this statistical model or approach for your research?
    - Can the model effectively analyze the data that you proposed?
    Example 1) I will utilize natural language processing (NLP)-based approach to extract business insight from review text data.
    Example 2) I will perform the liner regression model to figure out the effect of influencing factors on consumer behavior.
    5. Expected results or implications
    - With the proposed research framework (data and model). What are the expected implications?
    Example 1) I expect this research to find additional factors that we need to consider for creating effective online ads.
    Example 2) I expect this research to find that demographic variables
    (e.g..occupation) can affect consumer satisfaction with our new fashion products.

    ๋ชฉ์ฐจ

    ์—†์Œ

    ๋ณธ๋ๅฉ๋‚ด์šฉ

    1. After launching a new product, consumer response is lower than expected, resulting in sluggish sales. As a result, companies struggle to maintain or improve the competitiveness of their new products.

    2. The main objective of this study is to explore the product attributes to be improved in order to increase consumer satisfaction with the new product and thereby develop strategies to increase sales. This should enable the company to increase the competitiveness of the new product and position it successfully in the market.

    ์ฐธ๊ณ ์ž๋ฃŒ

    ยท ์ „๋ถ๋Œ€ํ•™๊ป“, ๊ธฐ๊ณ„ํ•™์Šต- ํšŒ๊ท€๋ถ„์„, ๋ฐ์ดํƒ€๋ชจ๋ธ , 2023 https://nlp.jbnu.ac.kr/AI2023/slides/ch04-1.pdf
  • Easy Ai ์š”์•ฝ

    ์ด ๋ฌธ์„œ๋Š” ์ƒˆ๋กœ์šด ์ œํ’ˆ ์ถœ์‹œ ํ›„ ์ €์กฐํ•œ ์†Œ๋น„์ž ๋ฐ˜์‘๊ณผ ํŒ๋งค ๋ถ€์ง„์œผ๋กœ ๊ฒช๋Š” ๊ธฐ์—…์˜ ์–ด๋ ค์›€์„ ํ•ด๊ฒฐํ•˜๊ธฐ ์œ„ํ•œ ๋ฐ์ดํ„ฐ ๋ถ„์„ ์—ฐ๊ตฌ ๊ณ„ํš์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค. ์—ฐ๊ตฌ์˜ ๋ชฉ์ ์€ ์ƒˆ๋กœ์šด ์ œํ’ˆ์˜ ์†์„ฑ์„ ๊ฐœ์„ ํ•˜์—ฌ ์†Œ๋น„์ž ๋งŒ์กฑ๋„๋ฅผ ๋†’์ด๊ณ , ์ด๋ฅผ ํ†ตํ•ด ์ œํ’ˆ ๊ฒฝ์Ÿ๋ ฅ์„ ๋†’์—ฌ ์‹œ์žฅ์—์„œ์˜ ์„ฑ๊ณต์„ ๋„๋ชจํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด ์†Œ๋น„์ž ํ”ผ๋“œ๋ฐฑ, ํŒ๋งค ๋ฐ์ดํ„ฐ, ์‹œ์žฅ ๋™ํ–ฅ, ๊ฒฝ์Ÿ์‚ฌ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜์—ฌ ํ™œ์šฉํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ ๋ถ„์„์„ ์œ„ํ•ด์„œ๋Š” ์ž์—ฐ์–ด ์ฒ˜๋ฆฌ(NLP) ๊ธฐ๋ฐ˜ ์ ‘๊ทผ๋ฒ•๊ณผ ํšŒ๊ท€ ๋ถ„์„์„ ํ™œ์šฉํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. NLP ๋ถ„์„์„ ํ†ตํ•ด ์†Œ๋น„์ž ๋ฆฌ๋ทฐ์—์„œ ์ œํ’ˆ์˜ ์žฅ๋‹จ์ ์„ ํŒŒ์•…ํ•˜๊ณ , ํšŒ๊ท€ ๋ถ„์„์„ ํ†ตํ•ด ์ œํ’ˆ ์†์„ฑ๊ณผ ์†Œ๋น„์ž ๋งŒ์กฑ๋„์˜ ๊ด€๊ณ„๋ฅผ ๊ทœ๋ช…ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ์ œํ’ˆ ๊ฐœ์„  ๋ฐฉํ–ฅ์„ ๋„์ถœํ•˜๊ณ , ๋งˆ์ผ€ํŒ… ๋ฐ ์ œํ’ˆ ๊ฐœ๋ฐœ ์ „๋žต์„ ์ˆ˜๋ฆฝํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€๋ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ฒฝ์Ÿ์‚ฌ ๋ถ„์„์„ ํ†ตํ•ด ์ž์‚ฌ ์ œํ’ˆ์˜ ์ฐจ๋ณ„ํ™” ์ „๋žต์„ ์ˆ˜๋ฆฝํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์—ฐ๊ตฌ ๊ฒฐ๊ณผ๋Š” ๊ธฐ์—…์ด ์ƒˆ๋กœ์šด ์ œํ’ˆ์„ ์„ฑ๊ณต์ ์œผ๋กœ ์‹œ์žฅ์— ์ถœ์‹œํ•˜๊ณ  ๊ฒฝ์Ÿ๋ ฅ์„ ๋†’์ด๋Š”๋ฐ ๊ธฐ์—ฌํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.
  • ์ž๋ฃŒํ›„๊ธฐ

      Ai ๋ฆฌ๋ทฐ
      ์ด ๋ฌธ์„œ๋Š” ์ƒˆ๋กœ์šด ์ œํ’ˆ ์ถœ์‹œ ํ›„ ์ €์กฐํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฒช๋Š” ๊ธฐ์—…์˜ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๊ธฐ ์œ„ํ•œ ๋ฐ์ดํ„ฐ ๋ถ„์„ ์—ฐ๊ตฌ ๊ณ„ํš์„ ์ฒด๊ณ„์ ์œผ๋กœ ์ œ์‹œํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
    • ์ž์ฃผ๋ฌป๋Š”์งˆ๋ๅฉ์˜ ๋‹ต๋ณ€์„ ํ™•์ธํ•ด ์ฃผ์„ธ์š”

      ํ•ดํ”ผ์บ ํผ์Šค FAQ ๋”๋ต–๊ธฐ

      ๊ผญ ์•Œ์•„์ฃผ์„ธ์š”

      • ์ž๋ฃŒ์˜ ์ •๋ณด ๋ฐ ๋‚ด์šฉ์˜ ์ง„์‹ค์„ฑ์— ๋Œ€ํ•˜์—ฌ ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๋ณด์ฆํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํ•ด๋‹น ์ •๋ณด ๋ฐ ๊ฒŒ์‹œ๋ฌผ ์ €์ž‘๊ถŒ๊ณผ ๊ธฐํƒ€ ๋ฒ•์  ์ฑ…์ž„์€ ์ž๋ฃŒ ๋“ฑ๋ก์ž์—๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ž๋ฃŒ ๋ฐ ๊ฒŒ์‹œ๋ฌผ ๋‚ด์šฉ์˜ ๋ถˆ๋ฒ•์  ์ด์šฉ, ๋ฌด๋‹จ ์ „์žฌโˆ™๋ฐฐํฌ๋Š” ๊ธˆ์ง€๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
        ์ €์ž‘๊ถŒ์นจํ•ด, ๋ช…์˜ˆํ›ผ์† ๋“ฑ ๋ถ„์Ÿ ์š”์†Œ ๋ฐœ๊ฒฌ ์‹œ ๊ณ ๊ฐ๋น„๋ฐ”์นด์ง€๋…ธ Viva์˜ ์ €์ž‘๊ถŒ์นจํ•ด ์‹ ๊ณ ๋น„๋ฐ”์นด์ง€๋…ธ Viva๋ฅผ ์ด์šฉํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
      • ํ•ดํ”ผ์บ ํผ์Šค๋Š” ๊ตฌ๋งค์ž์™ฟ’ ํŒ๋งค์ž ๋ชจ๋‘๊ฐ€ ๋งŒ์กฑํ•˜๋Š” ์„œ๋น„์Šค๊ฐ€ ๋˜๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์•„๋ž˜์˜ 4๊ฐ€์ง€ ์ž๋ฃŒํ™˜๋ถˆ ์กฐ๊ฑด์„ ๊ผญ ํ™•์ธํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
        ํŒŒ์ผ์˜ค๋ฅ˜ ์ค‘๋ณต์ž๋ฃŒ ์ €์ž‘๊ถŒ ์—†์Œ ์„ค๋ช…๊ณผ ์‹ค์ œ ๋‚ด์šฉ ๋ถˆ์ผ์น˜
        ํŒŒ์ผ์˜ ๋‹ค์šด๋กœ๋“œ๊ฐ€ ์ œ๋Œ€๋กœ ๋˜์ง€ ์•Š๊ฑฐ๋‚˜ ํŒŒ์ผํ˜•์‹์— ๋งž๋Š” ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์ •์ƒ ์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋‹ค๋ฅธ ์ž๋ฃŒ์™ฟ’ 70% ์ด์ƒ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜๋Š” ๊ฒฝ์šฐ (์ค‘๋ณต์ž„์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋Š” ๊ทผ๊ฑฐ ํ•„์š”ํ•จ) ์ธํ„ฐ๋„ท์˜ ๋‹ค๋ฅธ ์‚ฌ์ดํŠธ, ์—ฐ๊ตฌ๊ธฐ๊ด€, ํ•™๊ป“, ์„œ์  ๋“ฑ์˜ ์ž๋ฃŒ๋ฅผ ๋„์šฉํ•œ ๊ฒฝ์šฐ ์ž๋ฃŒ์˜ ์„ค๋ช…๊ณผ ์‹ค์ œ ์ž๋ฃŒ์˜ ๋‚ด์šฉ์ด ์ผ์น˜ํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ
    ๋ฌธ์„œ ์ดˆ์•ˆ์„ ์ƒ์„ฑํ•ด์ฃผ๋Š” EasyAI
    ์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค์˜ ๋ฐฉ๋Œ€ํ•œ ์ž๋ฃŒ ์ค‘์—์„œ ์„ ๋ณ„ํ•˜์—ฌ ๋‹น์‹ ๋งŒ์˜ ์ดˆ์•ˆ์„ ๋งŒ๋“ค์–ด์ฃผ๋Š” EasyAI ์ž…๋‹ˆ๋‹ค.
    ์ €๋Š” ์•„๋ž˜์™ฟ’ ๊ฐ™์ด ์ž‘์—…์„ ๋„์™ฟ’๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์ฃผ์ œ๋งŒ ์ž…๋ ฅํ•˜๋ฉด ๋ชฉ์ฐจ๋ถ€ํ„ฐ ๋ณธ๋ๅฉ๋‚ด์šฉ๊นŒ์ง€ ์ž๋™ ์ƒ์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์žฅ๋ฌธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ณ  ๋น ๋ฅด๊ฒŒ ์ž‘์„ฑํ•ด ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
    - ์Šคํ† ์–ด์—์„œ ๋ฌด๋ฃŒ ์บ์‹œ๋ฅผ ๊ณ„์ •๋ณ„๋กœ 1ํšŒ ๋ฐœ๊ธ‰ ๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๋ฐ”๋กœ ์ฒดํ—˜ํ•ด ๋ณด์„ธ์š”!
    ์ด๋Ÿฐ ์ฃผ์ œ๋“ค์„ ์ž…๋ ฅํ•ด ๋ณด์„ธ์š”.
    - ์œ ์•„์—๊ฒŒ ์ ํ•ฉํ•œ ๋ฌธํ•™์ž‘ํ’ˆ์˜ ๊ธฐ์ค€๊ณผ ํŠน์„ฑ
    - ํ•œ๊ตญ์ธ์˜ ๊ฐ€์น˜๊ด€ ์ค‘์—์„œ ์ •์‹ ์  ๊ฐ€์น˜๊ด€์„ ์ด๋ฃจ๋Š” ๊ฒƒ๋“ค์„ ๋ฌธํ™”์  ๋ฌธ๋ฒ•์œผ๋กœ ์ •๋ฆฌํ•˜๊ณ , ํ˜„๋Œ€ํ•œ๊ตญ์‚ฌํšŒ์—์„œ ์ผ์–ด๋‚˜๋Š” ์‚ฌ๊ฑด๊ณผ ์‚ฌ๊ณ ๋ฅผ ๋น„๊ตํ•˜์—ฌ ์ž์‹ ์˜ ์˜๊ฒฌ์œผ๋กœ ๊ธฐ์ˆ ํ•˜์„ธ์š”
    - ์ž‘๋ณ„์ธ์‚ฌ ๋…ํ›„๊ฐ
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    ์ฑ—๋ด‡์œผ๋กœ ๊ฐ„ํŽธํ•˜๊ฒŒ ์ƒ๋‹ดํ•ด๋ณด์„ธ์š”.
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    AI ์ฑ—๋ด‡
    ์•ˆ๋…•ํ•˜์„ธ์š”. ํ•ดํ”ผ์บ ํผ์Šค AI ์ฑ—๋ด‡์ž…๋‹ˆ๋‹ค. ๋ฌด์—‡์ด ๊ถ๊ธˆํ•˜์‹ ๊ฐ€์š”?
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