(경영학원론 A+) 유한양행 기업분석 보고서

Introduction
When watching the news, there are often cases where the immoral behavior of a company CEO becomes controversial, with incentive headlines such as “A Company’s CEO arrested for embezzlement case” or “B Company’s collusion between politics and business”. Such examples include so-called “갑질” cases where vast corporate funds are used for personal gain or employees are treated unfairly. In this case, the company's image becomes negative, and it may even lead to a consumer boycott. In this way, a company's image has a negative impact on its sales and performance.
On the contrary, there may be cases where a good corporate image has a positive effect on corporate management. Since most news covers cases where a company's image has suffered due to a negative event, there was no example that immediately came to mind in this case. Then I remembered the professor talking about “Yuhan Corporation,” a representative company with a positive image. I thought it would be interesting to analyze in depth how Yuhan Corporation's positive corporate image was created and what impact this image had on corporate management.
What competitive advantages does Yuhan Corporation have in the pharmaceutical industry? How will Yuhan Corporation’s CSR and organizational structure affect corporate management? I would like to discuss Yuhan Corporation's footsteps and its future vision on topics such as these. Lastly, I would like to find out what relationship Yuhan Corporation's ethical management and good image have with the company's survival.

Company Overview
Yuhan Corporation is Korea's first pharmaceutical company, founded in 1926 by Dr. Yu Ilhan. The company was founded to improve the health and welfare of the country's citizens at a time when the country was suffering from disease and hygiene problems. This motto continues to these days, and Yuhan Corporation focuses on pharmaceutical research and development and produces medicines such as painkillers, anticancer drugs, and antibiotics.