[?????]new????? STP-4Ps??

¡¤ (1) ?? ??
¡¤ ?? : ÌïÈÊÐã ÑpÈÕãC, ?????? ?? ??? ?? (An Exploratory Study on Marketing Mix) / (????, Vol.24 No.-, [1999])
¡¤ ?? : ÄϾ¯Îõ, ??? ?? ‘ðÂÔ??? ØœÙu´ÙßM‘ðÂÔ? ?? ³x¾¿ (A Study on the sales promotion strategy in marketing mix strategy) / (Õ“Îļ¯-í˜ÌììiŽr´óŒW, Vol.17 No.-, [1993])
¡¤ ?? : ??? ???, ??? ??? ?????? ?? ?? (A Study on Marketing Startegy and Market Segmentation) / (??????, Vol.13 No.1, [2002])
¡¤ ?? : ???, ?????? ?? ????? ???? ???? = (The) Comparative study on censumers` purchase characteristics by marker segmentation/ ????? ????? [1998]
¡¤ ?? : ???, ?? ???? ??? ??? ?? (A Theoretical Framework for Product Positioning Strategies) / (®b˜I½› I³x¾¿, Vol.9 No.-, [1997])
¡¤ (2) ?? ??
¡¤ -??? ????? ??? ?? ???? / ??? ?? / emars
¡¤ -SUV ??? ?? ?? ??? (?????? ? ??? SUV) / ???, ??? ?? / ????(??M&B)
¡¤ -???? ??? ??? (???? ????) / ??? ?? / ??????
¡¤ (3) ?? ??? ???
¡¤ http://www.kia.co.kr/sportage??????http://www.kiasportage.net?? ???? ???http://msn.megaauto.comMSN ??? http://auto.megaauto.com??? ???? ?? ??? ??? http://www.sportageclub.com??????http://www.clubsportage.co.kr ??????http://www.seri.org???????http://www.lgeri.com/LG?????