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    ? ?? ????? ???? ?? GPS ??? ??? ??? ??? ? ????? ??? ???, ?? ??? CRM ??? ??? ??? ????? ???? ????, ????? ????? ?? ?? ??? ?? ???? ???? ??? ? ?? ? ???. ?? ??? ????? ??? ?? ???? ?? ?? ??? ???? ? ???: ¡°??? Starbucks? ?? ??? ?? ????. ?? ???? ?? ??? 20% ??? ??????.¡± Starbucks ? ?? ??? Latte? ???? ?? ? ?? ???, ??? 10% ????? ???? ??? ???? 15%???? ??? ??? ?? ?? ???.
    ?? ?? ???? ???? ??, ??? ??? ???? ??? ??? ??? ??? (Johnson 2000). ??? ??? ?? ???? ????? ?? ??? ????? ??? ??? ?? ?? ???? ??? ? ??? ?? ? ???. ?, ??? ???? ??? ??, ???? ???? ?????? ???? ?????? ???? ? ?? ???. ??? ? ??? ????? ???? ????? ???? ??? ?? ??? ???? ???? ????? ??.

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    ¡¤ Blankenhorn, Dana (2000), ¡°Hype blasters: A brave world? Technology and marketing explore uncharted territory,¡± http://adage.com/ifuture/brave_new_world.html
    ¡¤ Carmichael, Matt (2000), ¡°This ad¡¯s for you! The future of interactive advertising means never haing to see someone else¡¯s ads,¡± http://adage.com/ifuture/this_ad.html
    ¡¤ Edwards, Steve (1999), ¡°New concepts for internet and WWW understanding,¡± Marilyn S. Roberts, ed, Proceedings of the 1999 Conference of the American Academy of Advertising, 282.
    ¡¤ Deighton, John (2000), ¡°Advertising in the age of the internet: What business are we in now? A special lecture delivered at Washington State University in July.
    ¡¤ Hoffman, Donna L. and Thomas P. Novak (1996), ¡°A new paradigm for electronic commerce,¡± http://www2000.ogsm.vanderbilt.edu/no.../new.marketing.paradigm.htm
    ¡¤ Johnson, Bradley (2000), ¡°It¡¯s just the future,¡± http://adage.com/ifuture/just_future.html
    ¡¤ Light, Larry and Richard Morgan (1994), The Fourth Wave: Brand Loyalty Marketing, Coalition for Brand Equity.
    ¡¤ McLuhan, Marshall (1964), Understanding Media, New York: McGraw-Hill.
    ¡¤ Peppers, Don, M. Rogers, and B. Dorf (1999), ¡°Is your company ready for one-to-one marketing?¡± Harvard Business Review, 77 (1), 151-160.
    ¡¤ Reichheld, Frederick and Phil Schefter (2000), ¡°E-loyalty: Your secret weapon on the Web,¡± Harvard Business Review, 78 (4), 105-113.
    ¡¤ Reichheld, Frederick and W. Earl Sasser Jr. (1990), ¡°Zero defections: Quality comes to service,¡± Harvard Business Review, 68 (5), 105-111.
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