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3c?? ??? ?? ?? HR ??? resume cover letter ??? ??? LVMH p&g resume ??? ??

"brand extension" ???? 41-60 / 599?

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? ???? ???? ? ????? ??��??? ????? ??? ??? ?? (The Influence of Product Types and Consumer Involvement on Consistent and Inconsistent Brand Extensions)

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?? | 26??? | ?? | ??? 2025.05.01 | ??? 2025.05.15

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??? ??? ?? ? ???? ????? ?? ????? ?? ?? (The Effects of Purchase Intension in Incongruent Brand Extensions Based on Consumer's Knowledge Levels)

when parent brands choose either symbolic or utilitarian corporation for incongruent extension. Brand ... extension has the effect of inducting consumer leverage using the parent brands as a background also ... has the advantage of minimizing marketing costs. Therefore, brand extension has been considered

?? | 10??? | ?? | ??? 2025.06.03 | ??? 2025.06.06

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?? ??? ?(��) ???????? ?(ĸ) ?????? ??? ?? ?? (A Study on the Influence of Hotel Food Service Extension On Hotel Brand Equity)

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?? | 20??? | ?? | ??? 2025.04.30 | ??? 2025.05.15

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???? ????? ? ??? ???, ???-??? ??, ???????? ?? -???? ? ??????? ????- (Relationships among Perceived Fit, Consumer-Brand Relationship, and Evaluation of an Expanded Brand in Food Service Brand Extension -The Moderating Effects of Corporate Reputation and Consumer Innovat)

and brand concept consistency to test their structural influences in attitudes in brand extension ... brand extension. Data for main research was collected with help of an on-line survey company which c ... onsistency to test their structural influences in attitudes in brand extension and consumer-brand

?? | 15??? | ?? | ??? 2025.05.26 | ??? 2025.05.27

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??????? ???, ??? ? ??? ???? ??? ??? ????? ??? ?? ??? ??? ?? -??? ???? ?????? ????- (Effect of Hotel Parent Brand Image, Loyalty, and Perceived Fit on Customer��s Attitude towards Midscale and Economy Hotel Brand Extension: Focused on Global Mega Chain Hotel Brands)

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?? | 22??? | ?? | ??? 2025.05.01 | ??? 2025.05.15

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??? ?????? ?? ???? ?? : FCB Grid ??? ???? ??? ???? (Consumers' Evaluations toward Dissimilar Brand Extensions : based on Product Category Movements of FCB Grid Model)

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?? | 27??? | ?? | ??? 2025.05.15 | ??? 2025.05.22

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Ʒ��й��ֺŹ�˾Ʒ��ﹺ��ԸӰ��Ƶ�ʵ֤�о� ��ʾֿ��Ϊ�� (An Empirical Study of the Impact Mechanism of Brand Image on Purchase Intentions for Brand Extension Products of Chinese Traditional Brands ��A Case Study of Postal Coffee��)

?????? ???, Yu, Jiao, Zhang, Bi?shi, ???

?? | 27??? | ?? | ??? 2025.03.29 | ??? 2025.05.07

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??? ???? ?? vs. ??? ?? ?? - ????? ???? - (A Study of the Service Brand Extension about Similar vs. Non-similar : Focusing on Hotel Corporations)

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?? | 13??? | ?? | ??? 2025.05.16 | ??? 2025.05.22

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?? ???? ????? ???? ????? ????: ????? ????? ??? ??? ??? ?? (Experts Prefer Dissimilar Extended-product: The Effects of Consumer' Prior Knowledge on Brand Extensions)

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?? | 11??? | ?? | ??? 2025.04.15 | ??? 2025.05.10

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??? ????? ??? ??? ???? ? ???? - ???? ???? ??? - (A Study on necessity of Selection and Concentration Strategy in Brand Extension Strategy: Focusing on Maeil Dairies Co. Ltd.)

extend their business, brand line extension, brand category extension and brand hierarchy structure ... system such as integration of brand(corporate and family brand) and differentiation of brand ... (individual brand and brand modifier) would be described. Moreover, I choose one company case for showing an

?? | 13??? | ?? | ??? 2025.06.02 | ??? 2025.06.05

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?????? 2? ???? ??? ???? ??? ?? - ??? ???? ??? ??? ??? ??? ???? (Visual Extensions on Brand Using Secondary Images of Animation - Focused on Disney's The Jungle Book and Alice in Wonderland)

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?? | 11??? | ?? | ??? 2025.05.14 | ??? 2025.05.21

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??? ?? ??? ?? ??? ???? ?????, ?? ??? ??? ?? ??: ??? ????? ??? ???? (A Comparative Study of Eastern and Westerns Consumers' Cognitive Dissonance, Information Resistance and Attitudes Towards Brand Extension Information)

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?? | 9??? | ?? | ??? 2025.04.13 | ??? 2025.05.09

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???? ??? ?? ??? ?? ??? ?????? ?? ?? - ????? ????? ??? ???? - (A Study on the Relationship between Consumer's Assessment of Corporate Social Responsibility and Brand Extension - Focusing on the Intent to Extend Mobile Pay Services -)

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?? | 13??? | ?? | ??? 2025.05.01 | ??? 2025.05.15

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?? ???? ?? ??? ???? ? ??, ?? ?? ??, ???? ??? ??? ?? ??? ?? ??? ??? ?? (The Effect of Gender, Recipient'S Power State, Self-Esteem on Product Attitude when Purchasing Luxury Sportswear for Gift Purposes: Validation of Product Attitude Towards Brand Extension and Co-Brandi)

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?? | 11??? | ?? | ??? 2025.05.16 | ??? 2025.05.22

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??? ???? Brand Extension

???? ????? Brand Extension? ??? ?? ? ?? ?? ???? ??? ?? ????? ?? ??, ??, ??, ? ????? ????? ??? ??1. ?? ... ??, ??, ??, ? ????? ?? ???(??)??? ?? ??? ???? ??(??? ?????), ?? ?????? ??? ??Brand extension? 2?? ?? ... ??? ???? Brand Extensioniriver ???? ?? ??? ??? ???? ???? ???? ?????? ??? ?? 1. ?????? ????? 2. ??

??? | 37??? | 2,500? | ??? 2017.09.26

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brand extension feedback effect

? ?? ??? ? ??? ??? ??? ??? ??? ??? ??? ? ?? ??? ??? ???? ???? ????? ??? ?????? ?? ?? ??? ??? ???? ?????? ?? ?? ??? ??? ?????? ???? ?? ?? ??? ??? ??? ?..

??? | 17??? | 1,000? | ??? 2014.04.06

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??? ??? ????? ???? ???? ?? ?? (The Effect of Digital Environment on Design Extension of City Brand)

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?? | 23??? | 5,200? | ??? 2017.04.17

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Consumer Evaluations of Brand Extensions

?? ??? ???? ? ??? ?? ???? ????? ????.Modeling Consumer Evaluations of brand Extensions4?? ??? ?? ?? ... Consumer Evaluations of Brand ExtensionsAaker & Keller��. ????? ??? ??? ???? ?? ??? ??? ????-?? ?? ... : 1,2,3,4??? ??1?? ????, 5??? ??2?? ????. (?? Research Questions)��. ??< Study 1.Extension Reaction

??? | 5??? | 2,000? | ??? 2009.11.08

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Brand extension of Harry Potter

the market to the movie industry.This marketing strategy which is called ��brand extension�� has been ... environment, to be an eternal brand.Daye, D. & VanAuken, B. (2007). Benefits of Brand Extension ... has he become such a famous brand? Harry Potter was created by J.K. Rowling through a series of

??? | 10??? | 4,000? | ??? 2009.10.17

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The Importance of the Brand in Brand Extension

The Importance of the Brand in Brand ExtensionSusan M. Broniarczyk Joseph W. Alba Journal of ... ??? ??*Brand-Specific AssociationsBrand-Specific Associations: ?????? ??? ?? ?? ???? ?? ???? ???? ???? ?? ... ?? ??? ???? ???? ? ??? ??? ??? ?? The relative influence of Brand-specific Association : ?? ???? ??? ??

??? | 17??? | 1,000? | ??? 2010.04.05

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