forcognition(NFC) as moderator of repetition in advertising. To achieve this goal, this study ... effects between NFC and repetition level on Aad and
Ab. Specifically, for high NFC individuals ... , repetition of ad had inversed-U effects on Aad; for
low NFC individuals, repetition of ad had positive
principle. This research splits NeedforCognition(=NFC) by median point. And the principle of ... empirical research outcome: In high level of needforcognition, mental accounting did not work. In low NFC ... main objective of this study is to investigate the role of needforcognition on mental accounting
ommunication between devices to exchange useful information that create new value for human needs. Marketing ... • RFID tags and sensors • Sensors build in mobile devices • NFC in mobile phones • Smaller and cheaper ... data processing and • data responses • Cognitive processing and Discovery and Search Engine