In the Celebrity edition of What's in My Cart, stars reveal the everyday products they're shopping 맥스카지노� complemented by expert insights from our editors and analysts when it's something we love too.Serena Williams has been busy. The 23-time Grand Slam Champion may no longer be beholden to tennis practice in anticipation of her next match, but the mother of two and founder of WYN BEAUTY is far from idle these days. In other words, she맥스카지노�s always on the move, which is one of the inspirations behind her brand.Related video above: Tennis legend Serena Williams honored as 'fashion icon' at fashion industry's big awards night in 2023"As a professional athlete, I often wore makeup for events, shoots or interviews, but I also needed to feel comfortable while moving, sweating, and performing at my best," Serena tells Good Housekeeping via email. "I wanted to create a line of products that didn맥스카지노�t sacrifice function or clean ingredients for beauty. WYN BEAUTY stays in place, looks flawless, and lets you move with confidence knowing all the formulas are clean and good for your skin."In celebration of the one-year anniversary of WYN Beauty in April, Serena hosted a pop-up event in Los Angeles in partnership with Spotify 맥스카지노� the platform she credits with helping navigate the challenges of scaling her company. 맥스카지노�The ability to customize our store and track inventory easily made a huge difference. It맥스카지노�s empowering to know that we have a system in place that supports our growth while still keeping our customers맥스카지노� experience front and center,맥스카지노� she said.We asked Serena to share some of her favorite beauty and skincare products, including the essential she swears by when she's on the go.WYN BEAUTY No Words Needed Lip Serum"A boost of lightweight, smoothing moisture in the morning is a must." Serena reveals. "I wash my face then apply our No Words Needed lip serum," adding that it's her morning routine go-to.Browse GH Expert Picks: Best Lip Oils to Boost Shine and SoftnessCococare Shea Butter Moisturizing StickProperly nourished and moisturized skin is a priority for Serena. That's why she keeps a shea butter moisturizing stick as part of her skincare arsenal.Our pros in the Beauty Lab praise shea butter as a great occlusive (a.k.a. a protective moisturizing agent) and have noted the ingredient is "loaded with antioxidants and fatty acids to protect and hydrate skin."Burt's Bees Hydrating Overnight MaskSerena's key to unwinding and maintaining self-care after a long day? "Masks!" she says.While this isn't the exact face mask that the superstar uses, it was rated the best value overnight mask by the Good Housekeeping Institute Beauty Lab."This mask soaks in nicely and helps smooth out crepey skin texture," says GH beauty director April Franzino. She also loves that it's made with hydrating ingredients including plant oils and butters.L.A. Girl Pro Conceal HD ConcealerWhen she's not wearing WYN beauty, the tennis star swears by this drugstore brand concealer for color correcting.Browse GH Expert Picks: Best Color Correctors to Help With DiscolorationWYN BEAUTY Acceptance Speech Shimmering Hydrating Lip GlossFor Serena, narrowing it down to one product that she never leaves the house without is very "hard to choose!" But luckily for us, she landed on this hydrating lip gloss, and it's also a favorite of the GH Beauty Lab!Named as an exceptional cosmetic in our 2025 Beauty Awards, the gloss maintained a perfect score in tests for easy and smooth application, even color and not bleeding or drying out or irritating lips.Juvia's Place Bronzed Cream BronzerOther than WYN Beauty, of course, another brand Serena stands behind is Juvia's Place. She loves the brand's bronzer for adding warmth and radiance to her complexion.Juvia's Place Blushed Liquid Blush made the GH Institute's Beauty Awards 2024 list, which noted its strong color payoff and "skin-like" finish in Lab tests.More from Good Housekeeping's celebrity shopping series: Salma Hayek's Picks